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Ecommerce photography, tips and tricks

What is ecommerce photography?

Commerce photography is the process of photographing products to be sold online. Ecommerce photography is a subset of product photography, which is a specialized field of commercial photography.

The main difference between ecommerce and other types of product photography is that the images must be able to stand on their own as part of an online retail experience. This means they need to be attractive and have good composition, but they also need to be clear and accurate representations of the product so that customers can make informed decisions about what they’re buying.

Good ecommerce photographers understand how to balance these requirements, and they use their skills to create images that are both beautiful and informative. They also understand the importance of lighting and staging to create an appealing overall look, for the products they’re photographing.

The short history of photography

The origin of photography and the still life genre can be traced to the early 18th century. At that time, the products that were photographed were mostly inanimate objects such as flowers, fruits, and vegetables. This type of photography was originally used to document these objects for scientific study or to show off the photographer’s skills.

As photography evolved, so did the genre of still life photography. Early photographers relied heavily on painting techniques to create their compositions, but over time they developed their own style. In particular, French photographer Édouard Baldus became zknown for his exquisitely composed still lifes, which often featured intricate details and beautiful lighting effects.

However, it wasn’t until the early 20th century that photographers began using this type of photography to sell their products. One of the earliest examples of commercial photography is a 1927 advertisement for Kodak cameras. The ad shows a woman sitting in a studio with a large camera on her lap. In the background is a table with various props, including flowers and fruit.

Today, still life and commercial photography, in other words, is a popular genre used by both amateur and professional photographers.

Why is good photography important for your business?

There’s no question that e-commerce is booming. Global e-commerce experienced another record year in 2021 and is expected to surpass $5.4 trillion in 2022. By 2024, this figure is expected to rise further, reaching 21.8% of total global retail sales, according to Statista. But what role does photography play in this fast-growing industry?

Quite simply, product photography is essential for entrepreneurs who want to sell their products online. Good photos not only help present your products in the best possible light, but they can also help build trust with potential customers. If buyers can’t touch or feel a product before they buy it, they need to be confident that what they’re seeing is accurate.

Some common mistakes companies make with product photography are using poor quality images, not having enough images of the product, or not photographing the products from all angles. With product photography, it’s important to show your product in the best light.

Types of ecommerce photography

There are three main types of ecommerce photography: traditional / studio, on-model / lifestyle / hand-modeling and CGI photography. Traditional photography for ecommerce is the most common type. Here, products are photographed in a studio setting against a plain background. The focus is on the product itself rather than the person holding or using it.

Photography on model is often used for fashion or beauty products. In this type of photo, a model uses the product. This gives customers a better idea of how the product looks and how it can be used.

CGI photography is used for products that are either too difficult or too challenging to photograph in a studio setting, or that are simply done faster by CGI. CGI stands for Computer Generated Imagery. In this type of photo, the product is created entirely in a computer program.

Traditional ecommerce photography

Traditional ecommerce photography​

In traditional e-commerce studio photography, products are photographed in a studio environment with controlled lighting. To achieve the best results, it’s important that the studio is well lit and has backdrops that can be used for different types of shots. Props and accessories can also be used to enhance the photos.

This type of photography offers several advantages over other types of commercial photography, such as shooting on location or in natural light.

The main advantage of photography for ecommerce in the studio is that you have full control over the lighting. Lighting is one of the essential factors in creating a high-quality photograph, and in the studio, you can manipulate the lighting to create any effect you want. This level of control isn’t possible in other environments, where natural light or weather conditions can determine the look of the photo.

Another key benefit of ecommerce photography in the studio is that it provides a consistent and controlled environment for each shot. This ensures that all images taken in the studio are consistent in terms of color, composition, and style.

Traditional photography: white background style

In the world of e-commerce, clean and simple photography is key to a successful catalog. Against a white background, products can be photographed in their entirety so that shoppers can easily see what they’re buying. This type of photography is often referred to as a “white background” or “studio shot”.

Ecommerce photography with a white background has several advantages. First, it’s consistent from one image to the next, giving your catalog a clean and streamlined look. Second, it allows customers to focus on the product itself without distraction. Finally, it’s perfect for online shoppers who want to see all the details of a product before making a purchase.

If you would like to create a polished and professional e-commerce catalog, you should use product photos with a white background. This is an easy way to make your products stand out from the competition.

Traditional ecommerce photography: minimalistic style​

When it comes to photographing products for an online store, less is often more. While some product photographers feel that lots of props and colorful backgrounds can make products stand out, this often leads to cluttered and confusing images. When photographing products for an e-commerce store, it’s important to strike a balance between simplicity and effectiveness.

By using light and shadow to your advantage, you can create simple but eye-catching product photos. A neutral background and color accents on the products themselves can also help them stand out. Another tip is to use a shallow depth of field to let the product itself take center stage.

All of these techniques can be implemented without spending a lot of money, making minimalist product photos a cost-effective option for e-commerce stores.

Traditional ecommerce photography: with props

When you take photos of products to sell online, they must look good. One way to do this is to use props. Props add a creative touch to photos and make them look more elaborate. This can make the products look better than those without props.

There are many ways to use props. Some ideas are to use different backgrounds, include people or animals, or use everyday objects in unique ways. The possibilities are endless, so be creative and have fun with it!

Using props can also help you show the functionality of your products. If a product can do something cool, show it off in a photo! This way, you can attract potential buyers who may not have considered the product before.

On model photography

On model ecommerce photography

Ecommerce photography on a model is one of the most important aspects of photography. By photographing your products on a model, you can create a sense of realism and believability that photos from other angles simply can’t convey.

This is especially important for jewelry and watches, which often look very different when photographed from different angles. When you photograph a model, customers can see the product from all angles and better imagine what it would look like in real life.

Plus, on-model photography can add a touch of luxury and high quality to your products that other types of photos may not be able to achieve.

On model: hand modeling for ecommerce

Hand modeling is another option for e-commerce websites. A good hand model can help give the viewer a sense of scale, and can make small or delicate products look more impressive. Hand models are also used in advertising and marketing campaigns, where they can create a sense of familiarity with the viewer or convey a message about the product.

Hiring a professional hand model can be expensive, but there are ways around this, especially with CGI photography and using a 3D model of the hand.

If you’re photographing your products, you can ask friends or family members to help you. You can also use a mannequin or a dummy hand if you need a prop for your shot. When choosing a hand model, you must find someone who looks natural and is comfortable with the product.

On model: lifestyle

In the world of online shopping, customers want to see what they’re buying before they buy it. This is where lifestyle photography comes into play. Lifestyle photography is a type of product photography that shows the product in a real-world setting. This type of photography is perfect for e-commerce websites because it allows customers to see the product as they’d use it themselves.

Lifestyle photos can be used for any type of product, but they’re especially useful for products that are meant to be used in everyday life, such as clothing, accessories, and household goods. By using lifestyle photos, e-commerce companies can create a more immersive shopping experience for their customers and increase their chances of closing a sale.

There are many ways to create lifestyle photos of your products, even with CGI. Lifestyle CGI photography involves photographing real objects in a controlled environment to create a product image that looks like a real photo. 

This type of photography is often used for e-commerce websites, as it can create a more realistic image that makes the product more palatable to customers. 

In lifestyle CGI photography, a scene or backdrop is created in a studio and then the product is added to that scene. After the product is added, the photographer composites the image and adjusts the light and shadows until it looks like a real photo.

When you take photos of products to sell online, it’s important that they look good. One way to do this is to use props. Props add a creative touch to photos and make them look more elaborate. This can make the products look better than those without props.

CGI photography

Taking professional quality product photos can be expensive and time-consuming. This is where CGI photography comes in. CGI (Computer Generated Imagery) is a process that uses computer software to create images or videos.

This allows companies to create high-quality, realistic images of their products without the need for a physical product shoot. This can be done from any location and at any time of day or night.

Since the images are created digitally, you can make changes or updates at any time. This flexibility is important for businesses that regularly update their product line or sell seasonal items. CGI photography is also a great way to promote your brand – you can create videos or images that show how your products are used by satisfied customers.

It can also be used to create animations and videos. CGI photography is affordable and can be done in-house or by third parties. It’s fast, convenient, affordable and photorealistic. Nowadays it’s almost impossible to distinguish between CGI photography and traditional photography.

CGI photography: White background

When shooting products for catalog photography for an online store, it’s important to have a pristine white background. This helps draw attention to the product and makes it easier for customers to see what they’re buying. Traditionally, this was achieved with a white backdrop and studio lighting. However, with the advent of CGI photography, it’s now possible to create a white background in any environment.

Product photography no longer has to be limited to a studio environment with a white backdrop. Using Computer Generated Imagery (CGI), you can create a catalog with any background you want. Even transparent backgrounds that can later be changed to any color in Photoshop.

CGI photography with a white background is especially useful for products that are difficult to photograph in a studio. With CGI, you can create a realistic background that shows off your products to their best advantage.

CGI photography: minimalistic style

In the world of online shopping, customers want to see what they’re buying before they buy it. This is where lifestyle photography comes into play. Lifestyle photography is a type of photography that shows the product in a real-world setting. This type of photography is perfect for e-commerce websites because it allows customers to see the product as they’d use it themselves.

In general, CGI photography mimics traditional photography, but instead everything is simulated on a computer. Minimalistic style is a great way to show off your creativity and ingenuity. It can also be used to create an elegant or timeless look for your products.

Product photography is often thought of as a way to present a product in its best light. But often the simplest approach is the most effective. Minimalist photography shows a product in its simplest form, without unnecessary bells and whistles. By putting the focus on the product itself, you can create an eye-catching image that draws attention to the item’s design or function.

Minimalist product photos are a great way to show off your creativity and ingenuity. Plus, you can use them to create an elegant or timeless look for your products.

CGI (Computer Generated Imagery) has become a popular solution for minimalist photography. With CGI, photographers can create any environment for their product and control the lighting and shadows perfectly.

CGI photography: with props

Using props for ecommerce has many advantages over traditional photography. However, taking good product photos with props can be expensive and time-consuming.

This is where CGI comes in. With CGI, you can create realistic product photos without the need for physical props or a studio. With CGI, you can either buy them or create them in 3D, saving you time and money while still delivering high-quality images to your customers.

One of the most obvious benefits is that you can use it to create a realistic and lifelike product representation. This is especially important for items that need to be shown in use, such as jewelry, cosmetics or perfume.

Another advantage is that props can be used to create a more realistic scene. For example, in a perfume photoshoot, you can use an outdoor CGI backdrop or show the ingredients used in the perfume or cosmetic product. Props can also help reinforce brand identity by adding elements that are unique to the company.

CGI photography: 3D hand modeling

Hand modeling is another option for ecommerce. When a customer wants to buy something, they want to be able to view the product from all angles. This is especially important for products that need to be touched, like watches or jewelry.

In the past, modeling was done by hand with real people. However, this can be expensive and time-consuming. Plus, it can be difficult to find the right model with the appropriate look. That’s why many companies are now turning to CGI for hand modeling.

One important aspect of using CGI for ecommerce is having a good model of a human hand. Many online stores use stock photos of hands, but this can often look fake or unprofessional.

With CGI, companies can create a 3D rendering of a product held by a photorealistic and recognizable real 3D hand that can be rendered from any angle. This gives customers a much more accurate idea of how the product will look when they receive it. CGI can also be used to create videos of products in use, which is another great way to show customers what they can expect.

Product video and 3D animation in ecommerce

Product video and 3D animation in ecommerce

To make an informed buying decision, customers want to be able to see and touch the product they’re buying. For products sold online, such as jewelry, accessories or watches, a product video can help bridge the gap between the customer and the product.

Product video

Product videos are filmed from multiple angles to show all the details of the product. In addition to footage of the product itself, videos can include close-ups of specific features or footage of the product in use. This type of video is especially helpful for products that are difficult to describe in words, such as furniture or cosmetics.

Since online shoppers can’t touch or examine products before making a purchase, a well-made product video can be very reassuring. It allows customers to see what they’re buying and how it’ll fit into their lives.

3D product animation

Product animation is the use of computer-generated imagery to create a moving image of a product. It can be used in e-commerce to create a video of the product that can be used on a website or social media. Product animation can also be used for advertising and marketing. It’s a great way to present the features and benefits of a product in an engaging way.

In the fast-paced world of e-commerce, product animation is an effective way to attract customers and increase sales. Animated product videos are engaging, informative, and can be used to connect with potential buyers.

3D product animations are also a great way to showcase products in a new or unique way, which can be especially helpful for items that are difficult to photograph or show in person. In addition, an animated video can add music and/or a spoken commentary to give the feel of the product and put the finishing touches on it.

The benefits of product animation don’t stop there! Product animation can be used to create simple GIFs, also known as stop-motion techniques. Animated videos can also be used as part of a larger marketing strategy by embedding them on company websites, social media, and even online shopping carts.

What to consider in preparation for ecommerce photography

What to consider in commerce photography

When preparing for ecommerce photography, it’s important to consider the needs of your customers and what’ll make them buy your products. You need to photograph your products in a way that highlights their features and makes them look appealing. You also need to make sure that the images are of high quality and can be displayed on a website without looking pixelated.

You may also want to use models or props to show your products in the best light. If you’re selling a product that needs to be used or touched, such as a piece of furniture, you need to make sure that the images show how the product can be used. Finally, it’s important that you know exactly what your customers are looking for so you can create photos that meet their expectations.

Traditional vs. CGI photography

What type of ecommerce photography is best, for what type of product? CGI photography is more suitable for hard surface plastic or metal products such as jewelry, cosmetic or perfume packaging. CGI photography is more suitable for products with a hard surface like plastic or metal.

Products with hard surfaces have a clean, smooth look that’s enhanced by CGI. With CGI, reflections and highlights can be controlled to achieve the desired effect. Using a real model or background can be distracting and doesn’t always produce the best results.

Traditional photography is more suited to organic products like food or fashion. Perhaps it’s the imperfections that are often captured, or the way light interacts with natural materials. Whatever it’s, CGI can accurately recreate that feeling, but it’s much more time-consuming.

Of course, there are times when CGI is necessary or preferable – for example, when you want to show a product from an unusual angle or in slow motion, or create a completely artificial environment. But for most organic products, traditional photography is still best. Food or fashion just looks more natural when photographed in a traditional way.

Benefits of traditional photography

Traditional digital e-commercial photography still offers many advantages over other methods. For one thing, it’s fast. You can take many photos in a short amount of time, so it’s easy to get the perfect shot.

Plus, you’ve more control over the finished product. With digital editing tools, you can edit each image until it’s just right.

Finally, traditional digital e-commercial photography is affordable. Even small businesses can afford to hire a professional photographer to show their products in the best light.

In some instances, CGI photography may not give you the precision and convenience it can, but it’s still a good option for most products.

If you need to take high quality product photos of products made from organic materials like food or fabrics, there’s no better option than traditional digital e-commercial photography. By hiring a professional photographer with the necessary equipment, you can ensure that your products are photographed in the best possible light and with perfect focus so they look their best for online sales.

Benefits of CGI photography

On the other hand, CGI has many advantages over traditional photography with hard surfaces and highly reflective products. For one thing, it’s more convenient.

With CGI, you can photograph your products with your smartphone and send them to a CGI photography studio to be photographed. You don’t have to set up a studio or hire a model. You also don’t have to worry about scheduling time for a photo shoot or dealing with weather conditions.

Another advantage of CGI is that it’s affordable. You can get high-quality images without spending a lot of money. Furthermore, CGI is faster than traditional photography. You can have your images ready in minutes instead of hours or days.

You can show the products from any angle – With traditional photography, you’re limited to the angles you can shoot from. With CGI photography, however, you can show the product from any angle, which is especially useful for complex or unique products.

Enhanced realism – CGI images can look incredibly realistic, which can help build a stronger emotional connection with potential customers. This level of realism can be in some cases difficult to achieve, with traditional photography techniques.

Overall, CGI offers many advantages over traditional photography. It’s more convenient and affordable, and faster in numerous instances. If you’re looking for high-quality product photos, CGI is definitely the way to go.

Traditional vs CGI photography: which is better?

Traditional photography usually provides more realistic and accurate results with organic materials. CGI photography, on the other hand, can be less expensive and offers more flexibility for products with hard surfaces made of plastic or metal, such as cosmetics, jewelry, or glass products.

There’s no clear-cut answer when it comes to the debate between CGI photography and traditional photography for ecommerce. The final decision on which type of photography to use depends on the product, the client and the desired outcome.

Ultimately, it’s up to the business owner or entrepreneur to decide which method will provide the best results for each individual project.

Ecommerce photography by style

Product photography by style

In ecommerce photography, there are three main styles: single shots, group shots, and 360 images. Each has its own advantages and disadvantages.

Catalog / White Background

A catalog or on white background photography style is perfect for ecommerce photos because it allows the product to be the focus of the photo. With a white background, no additional editing is required to remove distractions from the background. This style also makes it easy to crop and resize photos without losing important details.

On white: individual shots

In these cases, the photographer must be careful to capture all the features and details of the product. For catalogs, individual products are often photographed rather than groups of products. This allows the customer to get a closer look at the product they want to buy.

Product photos for catalogs are usually taken in a studio setting with a white background. This allows the product to be the focus of the photo. However, sometimes it’s necessary to photograph the products in their natural environment.

On white: grouped shots

Some retailers are now starting to experiment with grouped product photos in their catalogs. This can be done in a variety of ways, such as by color, style or type of product. Grouping products also allows customers to see how the items might be used in everyday life.

Grouped product photos make the catalog more interesting and engaging, and help customers better visualize how the products might fit into their lives.

Product images in the catalog are usually photographed against a white background. This provides a clean, professional look and makes the products the star of the photo. However, sometimes it can be nice to group the products in an interesting way. This gives customers a better idea of how the products might look together.

On white: 360 images

Product photography is about capturing the essence of a product in an image. This can be done in a number of ways, but one of the most popular techniques is 360 photography. In this method, the product is photographed against a white background and from all angles. This way, the viewer gets a complete overview of the product and can see every detail.

There are several ways to create a 360 photo. One popular method is to use a turntable. The product is placed on the turntable and photographed from all angles.

Another method is to use CGI or animation. In this case, the photographer creates a 3D model of the product and then uses software to create an animation that shows the product from all angles. 360 photography is perfect for online catalogs, especially for jewelry products.

Hero photography style

An effective product photography can make or break a sale. The hero image, in particular, is a powerful way to capture your audience’s attention and focus it on the product. Done correctly, this type of image can be used to create an initial impression and encourage customers to explore the product further.

When creating a hero image, it’s important to consider the angle from which the product will be photographed. This angle should be chosen to best highlight the features and benefits of the product. The lighting should also be carefully considered, as it can play a major role in how your product is perceived.

Ultimately, your goal should be to create an image that leaves a lasting impression on your audience and encourages them to take action. With careful planning and execution, you can create hero images that will help you sell more products.

Hero: minimalistic style

Minimalist style is all about simplicity. This type of photography is perfect for e-commerce because it focuses on the product and eliminates distracting shadows and highlights. In addition, minimalist style uses simple backgrounds and a limited color palette to create a consistent look. Because of its simplicity, minimalist photography is affordable and easy to implement.

Use or simulate natural light whenever possible. If you’re shooting indoors, place your subject near a window. The natural light will add a nice softness to your photos.

Use simple backgrounds without props. A plain white background is ideal for minimalist photos, but you can also use muted colors or simple textures. Keep props and accessories to a minimum and make sure they don’t compete with your subject for attention.

Pay attention to shadows and highlights. In minimalist photography, shadows and highlights are used to create depth and contrast. Make sure these elements work in harmony with each other for the best results.

Hero: with simple props

When you’re starting out with product photography, it can be helpful to use simple objects as props. That way you can take clean, well-lit pictures with little effort. Here are some tips for using simple props:

First, choose a background that matches your product. A simple white background is always a safe choice, but you can also experiment with different colors and textures.

Use cubes or elevations to create an edge for your product. This will highlight the product and create an interesting composition.

Experiment with different lighting angles to find the “hero angle” that best shows off your product. Use simple objects as props to add interest and texture to your images. Try using cubes, books, or even flowers to add visual interest.

Hero: with complex props

When it comes to photography, props can add a touch of complexity and sophistication to the shot. They can make a product look rich and unique, and sometimes they’re less affordable than custom backdrops. However, there are many ways to take great product photos with more interesting props.

The most important thing is that you find props that complement the product well. If the props are too complex or elaborate, they could overshadow the product. On the other hand, if the props are too simple or plain, they may not add anything to the shot. It’s also critical that the props are proportionate to the product.

You should also pay attention to how well the props fit the overall theme or style of the photo shoot. For example, if you’re going for a vintage look, you should use vintage props.

Ecommerce photography by device

Product photography by device

As ecommerce becomes more popular, it’s important that your product photos look good, regardless of what device they’re viewed on. Different devices have different screen sizes, so it’s important to crop your photos accordingly.

For example, if you’re using a cell phone to take photos of your products, make sure the most important part of the photo is in the center of the screen. This will ensure that the photo will look good when cropped on a mobile device. If you’re shooting with a desktop computer, you can be a little more creative when cropping because you’ve more screen space.

Regardless of what device you use, it’s important that your product photos are well lit and free of distractions.

Horizontal devices: 16:9 ratio

Ecommerce photography and image cropping is another important aspect of an e-commerce website. When done right, it can help increase sales by presenting products in a way that’s attractive and inviting to customers. When taking product photos for a website aimed at desktop users, there are a few things to keep in mind.

Wide desktop screens are still prevalent in online shopping. Therefore, it’s important that product images are optimized for 16:9 aspect ratio. This means that photos and videos take up the entire width of the screen, without black bars at the top and bottom.

You can also make sure your YouTube videos are formatted for 16:9 by selecting “Desktop” as the display option. A website and videos that look good on widescreens will give your viewers a better experience and can even help improve your search engine rankings.

Vertical devices: 9:16 ratio (stories)

Vertical photography is becoming increasingly popular, as it’s been shown that images taken in this format are more likely to be received positively by social media users and lead to a higher number of mobile story views.

The 9:16 ratio is most commonly used for vertical product photos, as it’s best suited for social media and mobile devices. When shooting vertically, it’s important to keep your product in the center of the image and leave plenty of negative space around it. This way you can make sure your photo looks good even when cropped or resized.

In social media and e-commerce, cropping your image properly is key to a good story. On platforms like Instagram and Pinterest, images need to be cropped to a 9:16 ratio to be optimized for the page. This is because images are displayed in a 1:1 square format. If not cropped properly, important visual elements can be cut off or obscured.

Proper cropping ratio is also important for mobile users. If an image isn’t cropped properly for mobile devices, it may appear distorted or too small on smaller screens. By cropping your images to a 9:16 ratio, you ensure that they look good on any device, no matter which one they’re viewed on.

Square devices: 1:1 ratio (Instagram)

There’s a new trend in photography that’s all about the square. More specifically, around the 1:1 ratio. This ratio is especially popular on social media platforms like Instagram and mobile e-commerce sites. Here’s why you should use it for your own photos, too:

The square image crop is inherently social media friendly. It takes up more screen space, making it ideal for grabbing attention in a crowded newsfeed. The 1:1 ratio is also perfect for Instagram posts and other vertical formats.

The square crop is ideal for mobile e-commerce because it shows products in their natural proportions. When viewers scroll through a product list, they can see every detail of each item without having to scroll left or right. This makes the shopping experience more user-friendly and eliminates the need to zoom in on product images.

Ecommerce photography by medium

Ecommerce photography by medium

There’s no one way to photograph a product. Different operational scenarios require different techniques and equipment. Here are a few tips for photographing products for e-commerce websites, social media posts and print ads.

Medium: websites and eshops

Consumers are visual. According to a study by the Nielsen Norman Group, 90 percent of the information the brain receives is visual. That’s why photography is so important for e-commerce websites and e-stores. Good product photos can help you sell your products on social media and in print.

There are a few things you should keep in mind when taking product photos for your online store. First, make sure your photos are high quality and bright. Use a good camera and good lighting to capture clear, sharp images. You can also consider a backdrop or studio-like environment for a more professional look.

When photographing products, be sure to capture all angles and features. If possible, show the product in use and take photos from different angles to give customers a good impression of the product.

Medium: social media

When it comes to photography for social media, it’s all about grabbing your audience’s attention and getting them interested in what you’ve to offer. You want your photos to be creative and eye-catching, and you don’t want them to look like the same old stock photos that everyone else is using. To achieve that, you need to think outside the box and come up with some stylized photos that really stand out.

It’s fun to experiment with different props, backgrounds, and lighting settings when you’re taking product photos. You can also get creative with styling and use different angles and perspectives to make your products look more interesting. The most important thing is that you keep things fresh and interesting so people will want to come back again and again.

If you’re looking for inspiration, check out some of the top brands on social media. Their product photos are always stylish and creative, and they manage to capture the essence of their brand in every image. By copying this type of photography for your own brand, you can create a visual style that’s unique and will help you stand out online.

Medium: print

Images used on billboards and in print media need to be high resolution so they’re clear and easy to read from a distance. If you’re taking photos of your product for a billboard or print ad, you should use a camera with a higher megapixel count and choose the highest resolution possible. That way, you can make sure your image looks good no matter how far away someone is looking at it.

Billboard and print advertising are powerful tools for reaching a mass audience. But how can you best present your product in an image for these media? Resolution is the key.  As a side note, in photography for print we refer to this type of genera as general product photography, rather than ecommerce photography specifically.

Did you know?

With CGI photography, there are no limits to the resolution. That’s because the rendering takes place on a computer and can be increased or decreased as needed. The final image always looks smooth and high-resolution, regardless of the size or complexity of the product.

This makes CGI the ideal solution for catalogs and online stores where customers need to see every detail of the product in print.

Another thing you should consider when photographing products for posters or print ads is image composition. You should make sure that the image is balanced and the product is the focus. Use a simple background and avoid clutter so that the product really stands out from the page.

Ecommerce photography by locations

There’s no one way to photograph a product. Different operational scenarios require different techniques and equipment. Here are a few tips for photographing products for e-commerce websites, social media posts and print ads.

Los Angeles, California

If you’re looking for quality e-commerce photography services, Los Angeles is the place to go. With the abundance of experienced photographers, you’re sure to find the perfect one for your needs.

Whether you need product photos or lifestyle images, these professionals can help you present your products in the best light. And with a wide range of prices, you’re sure to find a photographer that fits your budget.

The market for product photographers in Los Angeles is competitive and expensive. There’s a wide range of photographers to choose from, each offering their own style and services. However, the high price of hiring a product photographer in LA can be a deterrent for some small businesses.

Austin, Texas

There are many talented product photographers in Austin, Texas. One of the most notable is Phil Kline. He’s a unique perspective and approach to product photography that sets him apart from the competition. His photos are creative and expressive and really capture the essence of the product.

Another photographer of note is Jeff Wilson. He’s a passion for detail and a knack for getting the perfect shot. Their photos are clean, crisp and beautifully composed. 

If you’re looking for quality product photography, be sure to check out the work of these talented Austin, Texas artists!

New York City, NY

If you need a product photographer in New York City, there are many options. But with so many photographers, it can be hard to choose one. You want someone who can capture the essence of your product and show it at its best.

A good place to start is by looking at the photographer’s portfolio. This will give you a good idea of his or her style and skills. Make sure you find a photographer whose experience photographing products because that way you can be sure they know how to capture the details and colors properly.

Another important point you should consider is the photographer’s saturation level. Some photographers prefer a more muted or subtle look, while others prefer a more saturated, eye-catching style. If you’re looking for something that really pops, you should choose a photographer with a high saturation level.

Seattle, Washington

If you need a product photographer in Seattle, Washington, you’ll be happy to hear that there’s a wide range of great options. The city is home to some of the most creative and innovative photographers in the industry, so you’re sure to find someone who can help you present your products in the best light.

A good choice is ND Studio. His work is fresh and creative, and he’s a knack for capturing the essence of his subjects. Whether you’re looking for a simple product photo or something more elaborate, he can definitely help you out.

Another good choice is Artist Eye Studio. Her work is always new and fresh, and she’s a knack for capturing the beauty of her subjects. She’s perfect for products that need to look their best online.

Chicago, Illinois

There’s no question that good product photography is essential for online sales. A well taken photo can help a customer visualize how a product will look in their home or office, and can be the deciding factor in whether they make a purchase or move on to the next offer.

POW is a Chicago-based company that knows this all too well. For more than 10 years, it’s provided high-quality product photography for businesses of all sizes, from small family-owned businesses to Fortune 500 companies.

What sets POW apart is its team of experienced photographers and photo editors. They know exactly how to capture the essence of a product and make it shine in an image. Whether you need photos for your website, print catalog, or social media campaign, POW can help you create stunning images that drive sales.

Miami, Florida

When choosing a product photography studio in Miami, it’s important to consider what type of products you want to photograph. Not all studios are suitable for all types of products. It’s also important to consider the level of service you expect from the studio.

Some studios only offer basic services, while others offer more comprehensive services like retouching and image editing. If you’re looking for a top-notch product photographer in Miami, Florida, you should contact Etherartsus Studio. The team of experienced photographers can help you shoot the perfect stills for your e-commerce store or catalog. 

They have a state-of-the-art studio with the latest equipment and are experts at creating stunning product photos that will make your business stand out from the competition. Contact them to learn more about their services, and inquire about our special rates for Miami businesses.

London, England

When it comes to product photography, London is a European powerhouse. The city is home to some of the best studios and photographers in the industry, making it an ideal location for e-commerce companies looking to capture high-quality product images.

One studio that’s been at the forefront of product photography in London for many years is Lux Studio. The team of experienced photographers has a wealth of experience when it comes to creating stunning product images that will help your business stand out from the competition.

If you’re looking for a high-quality studio with a wide range of products, look no further than Packshot Factory. They have years of experience photographing everything from small objects to large sets, making them the perfect choice for companies with a wide range of products.

Dubai, UAE

E-commerce photography in Dubai is becoming increasingly popular as companies in the United States and the Middle East turn to online platforms to sell their products. Since Dubai is one of the most popular destinations for e-commerce companies, many photographers offer their services there. Many companies are looking for professional photographers to take high-quality pictures of their products to use on their websites and online stores.

Some studios only offer basic services, while others offer more comprehensive services like retouching and image editing. If you’re looking for a top-notch product photographer in Miami, Florida, you should contact Etherartsus Studio. The team of experienced photographers can help you shoot the perfect stills for your e-commerce store or catalog. 

They have a state-of-the-art studio with the latest equipment and are experts at creating stunning product photos that will make your business stand out from the competition. Contact them to learn more about their services, and inquire about our special rates for Miami businesses.

Gear & techiques: traditional photography

Gear for ecommerce photography

In most cases, the best way to photograph a product is to use a dedicated camera. However, there are a few tools that will make your job easier. Here are some of the best tools for traditional photography:

Gear: camera

When it comes to photography, there are a few things you need to consider. The most important factor is the camera itself. There are many cameras on the market, but not all of them are suitable for prodcut photography. In fact, some cameras are better than others.

If you’re looking for a camera that will give you high-quality images, then a full-frame camera is the best choice. These cameras have large sensors that capture more detail than other types of cameras. They also produce less image noise, which is ideal for product photography.

Another criterion is the number of megapixels. A higher megapixel count means the image is sharper and more detailed. So if you’re big on quality, you should go for a camera with a high megapixel count.

Gear: camera lens

When it comes to photography, the right lens is critical. Different lenses offer different focal lengths and depths of field, which can be important for getting the perfect shot. For products, a 100 mm lens is a good choice.

It offers a good balance between depth of field and bokeh, so you can get both the product and the background in focus. Plus, 100mm lenses are often inexpensive and easy to find. So if you’re looking for a good lens for photography, the 100mm lens is a good option for you.

A high-quality lens is especially important for techniques like focus stacking in jewelry photography. When it comes to focus stacking, there’s no one lens that fits all. Different lenses will give different results depending on your needs. However, there are a few lenses that work particularly well for focus stacking.

If you’re looking for a lens that delivers excellent results with minimal distortion, the Nikon 105 mm f/2.8VR is a great choice. This lens is perfect for photographing jewelry, as it delivers stunningly clear images with incredible detail.

Another good choice for focus stacking is the Canon 100 mm f/2.8L Macro IS USM lens. This lens offers great quality and versatility, allowing you to capture both close-up and wide-angle shots with ease. It also features image stabilization technology that minimizes camera shake.

Gear: camera tripod

When choosing the best tripod for product photography, there are a few things to consider. The tripod needs to be sturdy enough to support the weight of your camera and lens, and it should have a smooth-action ball head that allows you to easily adjust the position of your camera. A studio column is also a good option for ecommerce  photography, as it allows you to raise and lower your camera to find the perfect angle.

A large camera tripod is an important piece of equipment. It allows you to place the product at a specific location and angle, which can be very helpful for a well-composed photo. There are a few different types of large camera tripods on the market, but my favorite is the studio column from Foba.

This tripod is extremely stable and can support a large amount of weight, making it perfect for photographing heavy products. It’s also height adjustable, so you can position the product at the perfect height for your shot.

When it comes to photography, a tripod is an essential piece of equipment. But which tripod head should you choose? In this article, we’ll take a look at the Manfrotto Gear Head 405 and learn why it’s a good choice for precision photography.

The 405 gear head is designed for precise camera movements, making it perfect for photography. It’s two knobs that let you control the tilt and pan of your camera, so you’ve full control over your shots. And thanks to its lightweight, you can easily take it anywhere.

So if you’re looking for a good tripod head for photography, the Manfrotto Gear Head 405 is a great choice. It’s easy to use, lightweight and allows precise camera movements for perfect shots.

Technique: studio lighting

Studio lighting is an important part of photography as well. There are a few things you need to consider when setting up your lighting. The first is the type of light you use.

Studio strobes are usually the best choice because they provide an even light and are easy to control. You can also use natural light, but that can be more difficult to manage and vary depending on the time of day.

Once you’ve determined the type of light, you need to decide how to position it. For photography, it’s usually best to use a direct flash or snoot to direct the light onto the product. You can also use diffusers and filters to soften the light and create certain effects.

The positioning of the light is also important to control shadows.

When you’re photographing products, it’s important to have a nice, soft light that shows off the product to its best advantage. One way to achieve this is to use diffusion plates. Diffusion plates come in all shapes and sizes, but usually consist of thin pieces of paper or fabric attached to a C-stand. This way you can control the direction and intensity of the light.

One of the advantages of diffusion plates is that they produce a very soft light, which is great for photographing products. They can also be used to create an all-around light that’s perfect for shooting small items like jewelry. In addition, diffusing screens help reduce contrast and prevent shadows from forming on your subject.

Technique: natural lighting

One of the biggest challenges in product photography is achieving even lighting. This is especially true if you’re shooting against a bright background because the light shining behind the product can create harsh shadows. One of the best ways to avoid this is to use natural light.

If you place your product near a window, the sun’s rays can fill in harsh shadows and create an even and flattering photo. If you don’t have a window available, you can use a white reflector to cast the sunlight on your product.

When photographing with natural light, there are a few things to keep in mind. The first is that you need a window with good lighting. The sun should shine directly on your product to get the best results.

If you can’t shoot near a window, find an area with as few harsh shadows as possible. Too much contrast can make your product look harsh and unnatural.

Window light is the best way to photograph products on a budget. It’s free and creates a nice, soft light. The only problem with using window light is that you can get harsh shadows on the product if you don’t use a reflector. You can use a white piece of paper or cardboard to reflect the light back onto the product and create softer shadows.

Technique: retouching

Which program you choose depends on your preferences and skills. Photoshop is the most complex program, but it also offers the most flexibility. Lightroom is easier to use, but perhaps not as powerful as Photoshop. Capture One is somewhere in between, offering a good balance between power and simplicity.

There are many reasons why retouching is important in ecommerce photography. One of the most important is to make sure the product looks its best. This is especially true for products that are photographed for online sales, as potential customers will look closely at the photos. Retouching can help remove blemishes, fix lighting problems, and make the product look more attractive.

Another reason retouching is important is to ensure accuracy. When you’re photographing a product, you must capture all the features and details of the product. Retouching can help fill in gaps or correct mistakes that occurred during the shoot. This ensures that the final photo accurately represents the product.

Finally, retouching can be used to create a specific mood or feeling.

In the world of commercial ecommerce photography, post-processing is everything. After an image is taken, it often needs to be edited and retouched to make sure the product looks its best. This can include removing flaws, adjusting colors, and adding lighting effects.

The most popular software for retouching images in Photoshop. However, Lightroom and Capture One are also popular choices. All three programs offer a wide range of tools for adjusting photos.

Technique: practice

If you want to improve your ecommerce photography, you need to start with the basics. You must understand the functions of your camera and how it works. Once you understand that, you can play with different settings and figure out what works best for the type of photos you would like to take. Experimentation is an important part of the process, so don’t be afraid to try new things.

One thing that can help you is using photo editing software to enhance your shots. Every so often, they don’t turn out the way you hoped they’d. In this case, software like Photoshop can be very helpful. Furthermore, it’s essential to make sure your product photos are well lit – that way, your shots will look much more professional and polished right away.

And finally: practice makes perfect! The more you shoot, the better you get at it.

Tools & techniques: CGI photography

CGI photography is a great way to create unique and interesting images. However, without the right tools, it can be difficult to get started. In this article, we’ll take a look at some of the best tools for CGI photography. In this section, we’ll take a look at some of the best of them.

Tool: reference images

Reference images or videos are an important part of CGI photography. They serve as a visual reference for the CGI artist who creates the final image. Reference images can be anything from a simple photo of the product to a complex 3D rendering. The more accurate the reference image is, the better the final image will be.

The process of creating computer-generated imagery (CGI) begins with taking reference images. This step may seem obvious, but it’s important to get the details right, so the final product looks realistic.

There are a few things to keep in mind when capturing reference images. First, you need to make sure the lighting is right. If you want to create a realistic image, you need to recreate the lighting conditions as best you can. Second, pay attention to the details.

Make sure you get all the little details right, from the texture of the objects to the shadows they cast. Third, take many photos. You may not get everything perfect on the first try. That’s why it’s helpful to have several reference images to help you achieve your goal.

Tool: mood boards and inspirations

Mood boards, also called inspiration boards, are a visual representation of the look and feel you’re going for in your project. They can be used for everything from ecommerce photography to product design.

A mood board can be as simple or as complex as you want it to be. Usually, they consist of images cut out of magazines, photos from the internet, or even sketches. The important thing is that the images on the board look the way you envision your final product.

Mood boards can be a great way to get inspiration for a project. Sometimes it’s hard to know where to start, but looking at other people’s work can give you some ideas. It’s also a good way to see what looks good and what doesn’t.

A CGI mood board is especially useful for CGI photography. A mood board is a great way to get inspired and try out different ideas before you start working on your project.

Tool: 3D software

If you’re creating CGI photography, the right software can make all the difference. 3D modeling and rendering software can help you create realistic images of your products, with accurate lighting and textures. Here are some of the best options for CGI photography:

Cinema 4D is a popular choice for 3D modeling and rendering. It’s easy to use and has a wide range of features that make it suitable for a variety of projects.

Blender is another powerful 3D modeling program that’s free to download and use. It’s a large community of users who share tips and tutorials to help you get started quickly.

3ds Max is a professional 3D modeling and rendering package used in many Hollywood movies.

Tool: hardware

If you want to create CGI product photographs, you need special hardware. A high-end graphics card is a must, as it’s responsible for rendering the 3D models.

A good graphics card will allow you to work with large files and quickly create realistic images. The NVIDIA 3090ti is a good choice, as it can handle even the most demanding tasks. You’ll also need plenty of RAM (100 GB is recommended) and a fast processor. A powerful workstation PC can be expensive, but it’s definitely worth the investment if you’re serious about CGI photography.

A large monitor is also important, so you can see the results of your work right away. With the right hardware, you can produce beautiful CGI product photos that look so real they fool the eye.

Techniqe: skill

There are many skills necessary to be successful in CGI photography. Perhaps the most important is the ability to learn quickly. New software and techniques are constantly being developed, and the photographer must be able to keep up with these changes to create realistic images.

CGI photography courses and tutorials are widely available online, making it easy for anyone to learn this unique style of photography. You can find free courses and tutorials on YouTube and other video portals, or take a course at reputable websites like Still Life Academy.

Lighting is the key to success when you’re photographing products – whether they’re physical or digital. It’s important to get the lighting just right to capture the product in the best light (pun intended). That way, you can create realistic images of products that look like they’re actually being photographed.

No matter which path you choose, the most important thing is to get started and practice, practice, practice. CGI photography is all about experimentation, so don’t be afraid to try new things and find out what works best for you.

Techniqe: teamwork

Patience is also important, as creating high-quality CGI product images can be a time-consuming process. The photographer must also have good visualization skills and an eye for detail.

Persistence is another critical requirement, as you may need to try a few different techniques before you find one that works for you.

Anyone with the right skills can take great product photos. When it comes to CGI photography, however, the right skills are only part of the equation. You also need patience and time to get the results you want.

With the right skills and experience, you can create beautiful, high-quality product images for your clients – no matter what kind of product they sell.

In the world of CGI photography, teamwork is key. Working with a team of experts can result in stunning product images that look like they were shot in a studio. Collaboration between photographers, CGI artists and retouchers can create a seamless image that looks realistic and eye-catching.a

CGI photography requires a high level of skill and coordination. The photographer must’ve an understanding of lighting and composition, while the CGI artist must be able to use software to create realistic images.

The retoucher is responsible for making sure the final image looks perfect and that all the details are correct. When they work together as a team, they can create beautiful and accurate images that impress clients and customers.

Hiring a professional ecommerce photographer

Hiring a photographer

If you want to create a professional and polished e-commerce store, one of the most important steps is to hire a professional e-commerce photographer. He can help you take the best pictures of your products and create a look that will make your store stand out from the competition. Here are some tips on how to find and hire a good e-commerce photographer:

1. Do your research. There are many photographers out there, so take the time to find one who specializes in photographing products for e-commerce stores. Check out his portfolio and make sure his style fits your vision.

2. Ask for references. Once you’ve narrowed down your choices, ask for references from previous clients. This way you can get an idea of their work and find out if they’re easy to work with.

Search for studios

If you’re looking for a professional photographer to take product photos for your business, you’ve several options. You can look for a studio that specializes in still photography, or you can find a CGI studio that does ecommerce photography.

Usually, both ecommerce photography and CGI photography studios can offer high-quality, professional photography services of your products. However, there are some differences between the two types of photography studios.

Still life photographers tend to have more experience photographing objects in a studio setting. They can also choose from more props and backgrounds, which can lead to more interesting and visually appealing photos.

CGI studios specialize in creating realistic 3D images of products. This can be especially useful for companies that sell products cosmetic or jewelry products online, generally known as hard surface products.

CGI service also offers additional layers of convenience, precision, and speed over the traditional photography, when it comes to hard surface products. 

Product photography prices

If you’re in the market for quality product photography, you’ll probably find that prices vary widely from photographer to photographer. To get an accurate estimate for your project, you’ll need to consider a few factors: the scope of the project, the number of images needed, and the amount of retouching required.

Generally, the cost for simple product photography starts at about $50 per image on a white background. However, if you need special lighting or a complicated background, the price can be significantly higher. Moreover, if you require extensive retouching or color correction, your bill can easily exceed $100 per image.

It’s important to keep these things in mind when searching for product photography prices. If you know what’s involved in each shoot, you can better estimate how much you’ll need to spend per image.

The summery

In summary, e-commerce businesses should consider ecommerce photography as an important aspect of their marketing strategy. Professional photos can have a massive impact on the success of an online store, and there are many ways to improve your photography without breaking the budget. By following the tips in this article, ecommerce businesses can take their ecommerce photography to the next level and see a positive return on investment.