CGI: Computer generated image
With CGI, any product can be photographed with absolute accuracy in terms of size, shape, lighting and angle. This makes it easier than ever for photographers to create stunning images without having to worry about physical limitations such as space or the cost of traditional photography equipment. In addition, CGI can be used to create complex shots such as 360-degree views or close-ups that are time-consuming with traditional techniques, but can be easily achieved with CGI. This makes it an invaluable tool for product photography and marketing.

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