CGI: Computer generated image
With CGI, any product can be photographed with absolute accuracy in terms of size, shape, lighting and angle. This makes it easier than ever for photographers to create stunning images without having to worry about physical limitations such as space or the cost of traditional photography equipment. In addition, CGI can be used to create complex shots such as 360-degree views or close-ups that are time-consuming with traditional techniques, but can be easily achieved with CGI. This makes it an invaluable tool for product photography and marketing.
How Maison Solís Launched Faster with CGI: Luxury Perfume CGI
Maison Solís knew what a launch meant for a luxury perfume brand. Basically, it could make it or break it.…
Stop shipping your products: Why QUINIX Chose CGI over Photography
The supplement market today is all about less is more. People are growing more health-conscious by the week. They’d rather…
Why CGI was the only way to build Riyadh Chocolate’s signature look
When Project32 Creative Studio reached out about a Riyadh Chocolate launch, we were as excited as we were hyper-focused. We…
How we launched K18’s new product with CGI before it even existed
To say K18 made waves is an understatement. The San Francisco haircare brand has breakthrough science as their identity, and…
Why smart chocolate brands choose CGI: saving costs while maximizing creative control
How do you make an audience taste chocolate with their eyes? We partnered with TOLD agency to create a surreal…
How CGI solves logistical nightmares for perfume brands
Discover how Saudi Arabian brand Tooq Perfumes successfully navigated a major rebranding by choosing a photorealistic CGI black panther over…
Why luxury brands are choosing CGI: CGI watch photography for Coin Vigilante
Coin Vigilante make super exclusive watches inspired by Bitcoin. The problem was, their images did not reflect their premium quality.…
How to create a “Rolex-like” luxury candle experience with CGI
It goes without saying, but for the purpose of this article, we’ll say it: a luxury brand depends on the…
Building a dreamy cosmetic product animation: A CGI case study
The team at Match approached us about a “dreamy, fairytale-like” 15-second animation for their new cosmetics gift set. We loved…
CGI in marketing and advertising: trends, benefits & brand examples
CGI in marketing and advertising has become one of the most exciting creative shifts in the last decade. What once…
How CGI hand modeling elevates jewelry presentation
Showcasing jewelry doesn’t make a lot of sense if you can’t see it being worn. That’s why hand modeling has…
10 benefits of CGI over Photoshoots
The way we showcase products is changing. More and more brands are swapping out traditional photography for CGI — and…
Photography, CGI, and AI-generated imagery: how to spot the difference in a world of visual innovation
The way we create and experience images is changing fast. Photography, CGI, and AI-generated imagery are leading a new wave…
Custom product photography vs stock images: which is better?
As an e-commerce business owner or marketer, you’re constantly faced with decisions that can impact your brand’s success. One of…
How to master CGI product photography on a small budget?
Traditionally, product photography involves elaborate photoshoots, expensive lighting setups, and professional photographers. However, thanks to the rise of CGI (Computer-Generated…
20 best product animation examples
In the rapidly evolving world of digital marketing, product animation has emerged as a vital tool for engaging audiences and…
A guide to high-key product photography in UK
High-key photography is a widely appreciated style in the UK, particularly in product photography. Renowned for its bright and clean…
A guide to skincare product photography
Capturing appealing and high-quality photographs of skincare products is essential for enhancing customer perception and brand credibility. High-quality images can…
