Ultimate guide to e-commerce product videos

Did you know that product videos have a crucial impact on your revenue? In e-commerce, they are an effective way to showcase and demonstrate the item to customers. Whether it’s a gadget, fashionable clothes, or…

Ultimate guide to e-commerce product videosUltimate guide to e-commerce product videos
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Did you know that e-commerce product videos have a crucial impact on your revenue? They are an effective way to showcase and demonstrate the item to customers. Whether it’s a gadget, fashionable clothes, or a beautiful jewelry piece, these videos breathe life into products, letting their unique features and advantages shine like never before.

With the ability to engage, inform, and ultimately drive sales, product videos have become an indispensable asset for businesses aiming to thrive in the competitive online landscape.

What is 3D product video

A 3D product video is a cutting-edge marketing tool that uses advanced computer-generated graphics to present products in a highly engaging and realistic way.

Unlike traditional product videos that rely on real-life footage or images, a 3D product video takes creativity and storytelling to a new level. This innovative technique begins with creating a digital, 3D model, of the product, allowing designers to work out every aspect of it in detail. The model is then animated and brought to life, allowing viewers to see the product from different angles, rotate it, zoom in or out, and even virtually interact with it.

Through its immersive and interactive nature, a three-dimensional product video provides a dynamic and engaging viewing experience that makes it easier for customers to understand the product’s design, functionality, and benefits.

This technology has gained popularity in several industries like architecture, automotive, electronics, and consumer goods, as it allows companies to showcase their products with incredible precision and detail, giving customers a realistic preview of what they can expect.

In addition, three-dimensional product videos can be easily customizable, allowing companies to personalize their presentation and tailor it to their target audience. By incorporating engaging visuals, fluid animations, and informative narration or text overlays, these videos effectively grab attention, maintain interest, and ultimately lead to more sales.

In a highly competitive market where online shoppers rely heavily on visual impressions to make purchasing decisions, a well-executed 3D product video can be a powerful tool to create a memorable and impactful brand presence.

Role of product videos in boosting online sales

Role of product videos in boosting online sales
Role of product videos in boosting online sales

Product videos have the potential to significantly boost online sales by providing several advantages.

Firstly, they can engage and captivate viewers, grabbing their attention and keeping them on the product page for longer durations. This increased engagement leads to higher conversion rates and reduced bounce rates. For example, someone who watched a product video is likely to follow the entire purchasing process and buy the product, compared to someone who was only browsing through.

Secondly, product videos showcase the product’s unique selling points, demonstrating its features, functionality, and benefits more effectively than text or images alone. This visual demonstration builds trust and confidence in the product, alleviating any doubts or uncertainties that potential customers may have.

Furthermore, product videos can address common objections or concerns, reassuring hesitant buyers and increasing the likelihood of completing a purchase. For instance, one might be curious about how resistant the product is in certain situations. If this is already addressed in the video, then the customers are more likely to acquire the product.

Moreover, product videos significantly enhance the overall user experience by making it easier and more enjoyable for the customers to learn about the item. They provide a more dynamic and interactive visual experience, allowing viewers to see the product from different angles and virtually try it out. This immersive experience helps customers form a deeper connection with the product and the brand, which leads to increased desirability and a higher chance of conversion.

Additionally, product videos are highly shareable and can be quickly spread across social media platforms, blogs, or email campaigns. This potential amplifies brand visibility and reach, attracting more potential customers to the product page and boosting overall sales.

Overall, by leveraging the power of visuals, storytelling, and interactivity, product videos have the potential to significantly enhance the shopping experience, build trust, and ultimately increase online sales.

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Types of product videos

Different types of product videos can be used to showcase and promote products. Some of the most popular types are:

  • Product demonstration videos. These videos focus on showcasing the features, functionality, and unique selling points. They can show step-by-step how the product works, highlight its key benefits, and demonstrate its use in different scenarios.
  • Explainer videos. These videos provide a concise and engaging overview of the product, explaining what it does and how it solves a problem. They often use visual aids, animations, or infographics to simplify complex concepts and make them easy to understand.
  • Testimonials. This is where real customers talk about their experience and satisfaction with the product. They can include interviews, customer reviews, or video testimonials and help build trust and credibility by showing authentic feedback and positive results.
  • Comparison videos. They compare the product with other similar products on the market. They can highlight the benefits, unique features, or superior qualities and help customers make an informed buying decision based on a clear understanding of the strengths and benefits of the item.
  • Unboxing videos. These videos capture the excitement of unboxing and exploring a new product. They often show the product from different angles and comment on the packaging, accessories, and first impressions. It creates a captivating experience for viewers.
  • Behind-the-scenes. Such videos offer a behind-the-scenes look at the manufacturing process, showing the attention to detail, quality control, measures, or craftsmanship that go into making the final product. They offer transparency and build trust by giving customers an insight into the brand’s values and commitment to excellence.
  • How-to/ tutorial videos. Practical and sought-after, these videos guide customers on how to use products effectively. They provide step-by-step instructions, tips, and demonstrations on different use cases or functions, helping customers understand the full potential of an object and inspiring them to make a purchase.
  • Lifestyle. Nothing speaks louder than a product integrated into a real-life scenario or setting that resonates with the target audience. These types showcase how the product enhances everyday life, solves common problems, or aligns with the customer’s aspirations and values. They help create an emotional connection with viewers by presenting the item in relatable and desirable contexts.

By utilizing a mix of these product video types, businesses can create a well-rounded and engaging video marketing strategy that caters to various customer preferences, addresses different stages of the buyer’s journey, and highlights the unique value proposition of each product.

Importance of engaging visuals for product videos in ecommerce

Importance of engaging visuals for product videos in ecommerce
Importance of engaging visuals for product videos in ecommerce

High-quality visuals are of utmost importance for product videos in e-commerce. In the online shopping experience, customers cannot physically examine the product, thus visuals become the primary means of evaluation.

These visuals serve to showcase the product’s appearance, quality, and features. 

By providing clear, detailed, and visually appealing videos, e-commerce businesses can give customers the ability to closely examine the product, understand its functionality, and envision how it would fit into their lives.

The use of high-quality visuals also helps to establish trust and credibility in the product and brand. Such visuals instill confidence in customers, making them more likely to make a purchase. 

In the highly competitive world of e-commerce, investing in high-quality visuals for product videos can significantly enhance engagement, increase conversions, and improve customer satisfaction. Visuals have a significant impact on the success of an e-commerce store by offering a more immersive and realistic shopping experience.

Video impact on customer trust

Product videos have a significant impact on customers’ trust due to several reasons.

First and foremost, videos provide a more authentic and transparent representation of the product, allowing customers to see it in action rather than relying solely on written descriptions and static images. 

Customers can witness the product’s features, performance, and quality firsthand, which establishes credibility. High-quality product videos can bridge the gap between the online and physical shopping experience, and customers want to feel confident in their purchase decisions.

For example, this smart wallet product video is a perfect representation of how you can provide your customers with important information regarding your product while showcasing it in a positive light.

The video shows the item from multiple angles, so you won’t have to wonder what it looks like from the back or from the sides. It also shows you how to use it, zooming in on important details and features that, otherwise, you might have missed. It’s short, so it captures your attention, but it also provides you with enough information so you can make an informed decision.

Another important factor is that videos can showcase the product from multiple angles and provide close-ups. This feature allows customers to closely examine the details and make informed assessments.

Transparency and clarity in the visual representation of the product build trust by ensuring that there are no surprises or discrepancies between what was promised and the actual product received.

For instance, take a look at this video.

We created it for one of our customer’s perfume campaigns. It provides the viewer with information about the ingredients present in the product, so they can know what to expect without having the physical product. As the brand is one of the luxurious ones, the quality of the video has to maintain a specific tone and mood, therefore, we carefully modeled the elements with the brand values in mind. 

Moreover, product videos can include customer testimonials and reviews that further reinforce trust. If customers hear positive feedback, it builds credibility and instills confidence in potential buyers.

Additionally, the effort and investment for creating professional product videos show that the brand is committed to delivering a high-quality experience. 

This commitment to quality and attention to detail can enhance trust in the brand as customers perceive it as a sign of reliability and integrity.

Here is another example of how powerful animations can be.

Although it has a white background, the entire animation allows the viewer to clearly focus on the jewelry without being distracted by anything else. The jewelry pieces are already gorgeous on their own, so the animation speaks for itself without needing anything else.

If you are interested in seeing more of our work and examples of how your products can come to life, take a look at this.

In the end, when customers trust the product and the brand, they are more likely to make a purchase confidently, resulting in increased conversions and customer satisfaction. Thus, product videos play a crucial role in influencing customer trust and positively impacting the success of an e-commerce business.

Our video product approach with CGI

Our video product approach with CGI
Our video product approach with CGI

Now that you know the benefits a professional product video has for your business, it’s time to introduce you to our method for creating product videos with CGI. The first thing you need to know is that you can try us for free! Just send us a few images with your product and we will show you what we can do with them.

Even though the whole video process is quite simple to understand, there are a few aspects you should be aware of so that you know exactly what to look out for when working with us.

Animation Styles

Choose the style in which you want the product to be animated. You can opt from three different ones:

  • Camera in motion
  • Light in motion
  • Product in motion

As the names suggest, there is a different element that moves in each case. In the first variant, the camera moves while the product and the light remain still.

This allows the product to be presented from different angles. In the second variant, the moving element is the light source. In this way, the light moves around the product so that your customers can see it with different shadows and lights. In the third style, we move the product while keeping the light and camera angle the same. This allows your customers to see the product in action.

You can choose one style or a mixture of them. The result is that your product can be seen from different angles in different lighting conditions and dynamic poses. This will attract your customers’ attention and allow you to present your product in the best possible way. 

Here’s an example of how the three styles combined create a mesmerizing and breathtaking video:

Creative styles

Once you’ve decided on an animation style, it’s time to think about the creative approach you want our team to take with your project. Similar to our product photography, there are the same four creative templates for the product video:

  • Catalog / white background
  • Minimalistic
  • Simple props
  • Custom

Each style has its advantages, but all can be adapted to suit your project. The catalog or white background shows your product on a white background. This animation style is typically used in online catalogs to allow your customers to focus solely on the product.

The minimalist style plays with light and shadow and focuses entirely on the product to make it as beautiful as possible and present it in the best possible conditions. This style is perfect if you want to draw your audience’s attention to an upcoming project or simply emphasize the elegance and value of your product.

The simple props style, as the name suggests, uses simple props in the background to make your product stand out even more. Geometric shapes, simple lines, or other complementary props, combined with your chosen animation style, create a harmonious and beautiful final product video.

Last but not least, the custom style allows you to envision your dream product video while our team puts it together. In this style, we can incorporate any kind of props into the video to make it even more extraordinary.

Regardless of which style you choose (animation or creative), you can be sure that the end product, the video presentation, will be an outstanding asset to your brand. However, you can always try us out for free and see for yourself the talents of our team before you decide to work with us.

Our video process

Thanks to our proven methods we can create stunning 3D product animations in just six simple steps.

  • Meet and brief – this is an essential step because you get to know our team and tell us more about your project. Give us as much detail as possible so we understand what you’re looking for. Starting the conversation is easy. Just click the button and join us on a video call. Let’s talk about your brand and product and how we can help you.
  • Concept/idea – this is where we take all the details you shared with us and put them into an initial form. We envision what your future animation should look and feel like. Creating a unique visual concept is the foundation of your final product video.
  • 3D model – to have a flawless animation, we need to create a 3D model of your product. Once the creative concept is ready, we will create the model. This step is required only once, at the beginning of our collaboration. All we need here is a couple of reference images of your product.
  • Animation – this stage is where the magic happens. We animate the camera, light, or product according to your choice, creating a professional cinematic look and feel of your 3D product animation.
  • Video editing – in this editing phase, we fine-tune all the details. Our team checks the overall composition and color grade and adds subtitles and music if you wish. We make sure that the final version is of the highest quality.
  • Publishing – Once everything is ready and polished, we will give you the product animation so you can use it right away. Thus, you can freely implement it in your marketing campaigns.

Here’s a quick behind-the-scene video at our process:

We provide a free trial for our CGI-based product video creation service, which includes three animation styles and four templates. Our streamlined process involves six simple steps: meeting and briefing, visual concept creation, 3D model development, animation, editing, and delivery of the final version. Let us help you create a visually stunning and unique product video to set you apart from the competition!

Wrapping up

In conclusion, product videos have become an integral part of e-commerce businesses. They offer a visually compelling and interactive way to showcase products, engage customers, and increase conversion rates.

By including key elements, such as clear demonstrations, close-ups, and addressing customer concerns, product videos have the potential to significantly enhance the overall shopping experience.


How can product videos benefit my e-commerce business?

They can benefit you by providing a more engaging and dynamic way to showcase products. They increase customer engagement, boost conversion rates, and enhance the overall shopping experience.

What are the key elements to include in a product video to increase its effectiveness?

These elements include a clear demonstration of the product’s features and benefits, close-ups of important details, use cases or scenarios that illustrate its functionality, and any additional information that addresses common customer concerns or questions.

How long should a product video be for optimal engagement?

The optimal length depends on the complexity of the product and the attention span of your target audience. Generally, shorter videos of around 1-2 minutes tend to perform better, as they can hold the viewer’s attention and convey the necessary information effectively.

Should I hire professionals or can I create my product video?

This decision depends on your resources, budget, and expertise. Professionals can produce high-quality and polished final products, while creating your video can save costs but may require learning basic video production skills.

How can I track the performance and impact of product videos on my e-commerce site?

It can be done through analytics tools and platforms. You can measure click-through rates, conversion rates, and average time spent on product pages with videos versus those without. Collecting and analyzing feedback and reviews can also prove insightful and effective.

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Martin Pitonak

Martin Pitonak is a creative professional and entrepreneur with nearly 20 years of experience in the creative industry. His passion for helping businesses in all areas of visual marketing sets him apart in a variety…