What is CGI photography & how can it help your business

What is CGI photography? Essentially, CGI photography is the process of creating hyperrealistic computer-generated imagery, usually for selling or advertising a retail product. CGI technology has developed and progressed exponentially over the years, and is…

What is CGI photography & how can it help your businessWhat is CGI photography & how can it help your business
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What is CGI photography?

Essentially, CGI photography is the process of creating hyperrealistic computer-generated imagery, usually for selling or advertising a retail product. CGI technology has developed and progressed exponentially over the years, and is now so advanced that many companies are choosing to utilize this method as their secret weapon in producing stunning visuals and artwork to showcase their products. 

This photography concept made a name for itself in the cinematic sphere, allowing filmmakers to create incredibly realistic-looking 3D special effects. In fact, the majority of animated films include CGI photography on some level.

How much does CGI cost?

The CGI photography prices varies depending on the complexities of your project. Generally, the process splits into 3D modelling, styling and rendering, each of which are priced individually. The price will vary anywhere between €49 and €149 per image whether you need simple white background images for your e-shop or more creative scenarios that largely take more time and require expertise. Other factors including the number of final images, and whether you would like still images or animation will also impact the overall cost.

Why CGI photography or animation?

Think efficiency, speed, and precision. The pinpoint precision and realism of CGI product photography or 3D product animation can successfully allow you to launch a visually stunning marketing campaign, even for products that are not quite manufactured yet. 

CGI photography can offer a more versatile and economical option than traditional studio photography, whilst effectively highlighting each sophisticated feature of your product.

3D animation​

Product videos, just got easier. Get noticed, generate new leads for your business, and increase your brand’s awareness with 3D product animation.

CGI Photography for merchandise

With more competition on the market each day, it’s as important as ever to ensure your products stand out from the crowd, but what is the best way to make this happen? CGI photography can effectively set your products apart from the crowd, showcasing them to their full potential with optimum lighting, wide angles and creative positioning.

There are a number of specialized software techniques that will help create stunning imagery for your product. This advanced technology has allowed CGI photography to become a staple in a wide range of industries, including painting, sculpting and filmmaking. Treat your potential customers to a high-resolution, 360-degree view of your products or 3D product animation and keep your company firmly ingrained in their mind. See more examples in our case studies section.

How CGI works in 8 min.​

When creating bespoke imagery with CGI product photography, preparation is absolutely key. Learn more here

Why is CGI photography good for you?

CGI photography can offer a complete and impeccable view of any item with minimal inaccuracies. This concept lends itself to promoting products for retail stores or online platforms, efficiently satisfying all the client’s needs and requirements – the sky is truly the limit!

CGI photography is a newly emerging concept with a whole host of benefits. Primarily, 3D artwork could reduce the overall costs of your project by removing the need to assemble, build or move anything whilst shooting striking imagery or video footage for your desired results.

For the same reason, CGI photography can offer a faster alternative to traditional studio photography. Without the need to make, source and arrange elements, work can be completed to an equally high standard in a fraction of the time. CGI modelling allows for quick turnaround on even the tightest of schedules.

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Get creative with CGI

Get creative with CGI Get ahead of your compaction whether you need product photography for your social media or eCommerce. Lean more here

CGI is good for most industries

CGI photography allows for exploration of a range of concepts that would not be possible with standard studio photography. Whatever virtual set you would like can be easily and quickly achieved using sophisticated 3D and CGI techniques.

CGI photography is the ideal option for those wishing to highlight their product’s standout features in creative and innovative backgrounds, quickly and efficiently. This new and exciting branch of photography is perfectly suited to the industrial, architecture perfume and fragrance or cosmetic industries.

In fact, CGI photography may be the best-kept secret of the cosmetics industry, with the majority of perfume and cosmetics photography used in professional marketing campaigns being the result of expert CGI animation. CGI photography also lends itself perfectly to jewelry photography and fashion accessories photography, allowing for impressive realism and maximum creativity without the need to ship physical products.

Creative product photography of makeup brushes Makeup brush product photography - Cosmetic brush photography - Beauty Product Photography

Show it all with 360s

Help your customers better perceive your products while shopping online. With your 360 product photography in Los Angeles, you’ll give your eCommerce website the chance to stand out. Learn more here

CGI offers endless possibilities

Opt for CGI photography and grant yourself complete creative freedom to produce the perfect imagery, even for the unique and complex projects. Whether you need to add elements as the process develops, generate different angles and compositions, or even change up the whole shooting environment, these can all be done easily with CGI photography.

Supercharge your marketing campaign from the outset by allowing your buyers to see the whole product before a finished model is even made. Give your product the best chance of success right from day one.


What is CGI photography and how does it differ from traditional photography?

CGI photography is a digital method of creating images and videos using 3D models, software, and rendering techniques. The main difference from traditional photography is in the superior control that CGI offers. CGI photography is ideal for creating complex, detailed, and photorealistic images and animations of hard surface products that can be manipulated in post-production.

How can CGI photography benefit my business?

CGI photography offers many benefits for companies, including affordability, ease of execution, greater control, and ability to generate highly realistic images and videos. In contrast to those who don’t, businesses who utilize CGI photography can effectively advertise their products and services.

What are the applications of CGI photography in different industries?

CGI photography can be applied in various industries such as perfumes, watches, cosmetics and jewelry manufacturing and product design. It allows businesses to create lifelike images and animations of their products, making it a valuable tool for marketing and advertising efforts.

What are the challenges involved in creating CGI photography and how can they be overcome?

The main challenges in creating CGI photography include technical skills, time, effort, realism, and staying updated with software and technology. These challenges can be overcome by investing in software, training, and resources, or by partnering with a professional CGI photography provider. By doing so, businesses can ensure that their final product meets their needs and expectations.

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Martin Pitonak

Martin Pitonak is a creative professional and entrepreneur with nearly 20 years of experience in the creative industry. His passion for helping businesses in all areas of visual marketing sets him apart in a variety…