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How To Create a Photography Brief

When deciding on photography or animation for your brand, creating a brief is the first essential step towards a successful project. Your brief allows us to quickly and conveniently form an accurate picture of exactly what you hope to achieve. 

Creating a Brief

What is a brief

A brief is a document or slideshow containing key information about your project, including things like your current website and vision as well as your competitors, budget and deadlines. Creating a brief allows for a smoother and quicker project from start to finish, with less back and forth communication needed to get started. Here are a few key questions that your brief should answer.
  1. What is your timescale – when do you need your project completed by?
  2. Do you need catalog (white background) images or creative ones as well?
  3. Where are the images or animations going to be used?
  4. What is the style or mood you would like to convey?

Summarize your priorities

1. Describe your project needs

Within your brief, aim to provide a succinct overview of your project, making sure to include key details like how many images or animations you require, what feelings you would like to evoke in your audience and what your budget and deadlines are.

2. Have reference images

Regardless of whether you’re opting for studio or CGI project, including some form of reference imagery in your brief is useful. Snapping a few shots of your products will help us get a feel for your project’s key needs. If you’re unsure on how to take reference images, take a look at our step-by-step guide on how to take reference images.

3. Describe your customer

Your customer is at the heart of any project; after all, they are who this is all for! Knowing the general demographics of your audience will help us to visually communicate with them well. Consider key details like your target audience’s age and ethnic background, as well as their hobbies and interests.

4. Set your budget

Specifying your budget from the outset is very worthwhile and can save a lot of hassle for you in the long run. When we are aware of how much you are looking to spend, we will be able to figure out a plan of action much quicker.

Specify your project needs

5. What type of visuals?

Make sure to specify the type of visuals you are looking for. Do you need white background photography for your catalog or website listings, or are you looking for creative CGI photography? Perhaps you would like your products animated for your social media or website banner? Each of these hold a different price point, so it’s useful for us to be aware.

6. How many visuals?

Equally, to produce an accurate quote and proposed timeline for you, it’s important that we know exactly how many creative, white background images or animations you are looking for.

7. Set your mood and style

Including a mood board in your brief is the most effective way to help us get an accurate idea of the vision and mood you have in mind. Pinterest and Instagram are great platforms through which to bookmark your ideas. Collate the images that inspire you within your brief to help us see your ideas from your own perspective.

8. Send us your website

Your website can offer a valuable insight into what style will fit best with your brand. If your visuals are to be inserted into your current website, send us a link or screenshots, specifying where you envisage your visuals being integrated. If you are designing a brand-new website, providing us with mockups will be incredibly useful, even if it’s still a work in progress.

9. Have a deadline

Being transparent and informing us of your deadline immediately is very useful, and the further away that deadline is, the better. Executing a studio or CGI modeling project takes time, and it’s always best to get in touch a month or more in advance of your deadline to avoid disappointment.