Product Photography Prices in 2023 (Updated): Cost of Product Photography

Introducing our new & updated product photography prices. We have developed a clear pricing system over the last few years, so you know exactly what you are spending your money on. Our clear product photography…

Product Photography Prices in 2023 (Updated): Cost of Product PhotographyProduct Photography Prices in 2023 (Updated): Cost of Product Photography
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Knowing the cost of product photography is an important factor in planning your next product launch. We understand that because nowadays, you have to do a considerable amount of research to finally get a price. The product photography industry is an example of this, as there are many unclear fees and many hidden costs in product photography price.

There are several reasons why this happens:

  • Some photographers may not know how to set a price, which is a big problem because the price and value you should offer are both related. Second, it is a common practice to try to get as much money as possible from your customers without justification.
  • Since we started in this business more than 20 years ago, we have always tried to give our clients a clear answer to the question, “What are the best prices for product photography for my business?”

We have developed a clear pricing system over the last few years, so you know exactly what you are spending your money on. Our clear product photography pricing ensures that you will never see unreasonable fees on your bill, and you can even create a budget yourself on our user-friendly pricing page.

We need to briefly explain how we structure our product photography pricing before we get to the actual pricing. Our services are divided into two categories: 3D modeling and styles, and the cost depends on the kind of images you want us to create for you. Whether you need images or animations, the price is similar, with only a minute difference. The following sections will explain in detail our pricing structure for all the images you require.

1 – The Cost of 3D Product Modeling

3D product modeling cost
3D product modeling Cost

Our product photography pricing begins with 3D modeling, where we create your product from scratch in our software. We accomplish this by using reference images of your product without requiring the physical product. Many companies already have three-dimensional models of their products. If we can work with that, we can eliminate the 3D modeling price altogether.

The price for 3D modeling is based on how long it takes to model your product in our software. The price for our services is €29/hour. The amount of time it takes depends on the complexity of your product. It can take up to ten hours to model complex watches, while it can take as little as an hour to model a perfume bottle. 

We recommend that you send us pictures of your product here to get a good estimate. Different products need different amounts of time to model.

One of the advantages of our 3D modeling process is that you only need to do it once. We can always get it from our archive and use it right away for future projects. Moreover, you don’t have to pay any additional fees, such as shipping, as everything is done remotely and with minimal effort on your part.

2 – Creative styles cost

Product photography pricing, Creative style product photography cost
Product photography pricing, Creative style product photography cost

Here’s where the creative process starts. We have plenty of options for styles that are both attractive and flexible. Our main styles are Catalog, Minimalist, Simple Props, and Custom. Let us show you what we mean.

  • The catalog style or white background style is perfect for e-commerce catalogs, as it allows the viewer to focus entirely on the product.
  • The minimalist style emphasizes the product and uses light, shadows, and colors.
  • With simple props, you can introduce geometric shapes that match and support your brand’s message.
  • The sky is the limit with custom style, finally. Any idea you may have can be brought in, and we will make it happen.

Our product photography price vary depending on the complexity of the images you choose. Starting at €49, going up to €299. Depending on whether you require images or videos, the prices may vary slightly. For images, these prices apply to each finished image we create for you.

In contrast, for animations, the price is set per second, and there is a good reason for that. One second of animation takes 30 frames. We call that 30 frames per second. Each frame is moving slightly from the other, and because they move so fast, it creates the illusion of motion. Afterward, we can export them to video files, add music and voice recordings, and work with them as if they were video files.


Product photography price example
Product photography price example

To understand our product photography price, you must learn from experience. For example, let’s say you want some images for your website. We received the creative brief from you and see that we need to create 5 minimalist images and 6 catalog images for 2 of your products.

The first thing you should consider is 3D modeling. Because all products are different, it might take 7 hours to model two cosmetic products. 7 x €2 = €203 – the total amount of your original bill would be €203. It is important to remember that we only have to do the 3D modeling once.

The second factor is that there are different styles. According to the briefing, 5 minimalist images and 6 catalog images would amount to (5 x €99) + (6 x €49) = €495 + €294 = €789

You can now calculate the final cost by adding the 3D modeling fee and the fee for styles: €203 + €789 = €992.

What is the minimum budget?

To ensure that we consistently produce high-quality images and animations for our clients, it is critical to keep the minimum budget in mind. Since this allows us to keep our production at a high level, we try to accept only projects that exceed the price threshold of €999.

To reach this minimum budget, there are two easy ways to do it:

  • Add other products: Why settle for one product? Adding one or two more products to your website can help you keep your budget to a minimum and improve your online presence.
  • If you are having a hard time getting that price, you can always add more styles. For a single image, we recommend the simple prop style or the customized style.


Our goal is to provide you with high-quality images with minimal effort on your behalf. Having been in the industry for some time, we understand the importance of clear and concise pricing better than anyone. However, the reality is that it’s getting harder and harder to get it.

We have spent many resources to find a product photography price that fits both your budget and your companies needs. We have figured out all the important details of product photography, from 3D modeling to the styles you want to use in your final marketing materials. Not only that, but we know how to price things in a way that is fair to you.

You can always check out our product photography pricing page to learn more about our pricing. The process of creating the stunning images in our portfolio can be better understood by watching this video about our product photography process.


What factors influence product CGI photography pricing?

There are many things to think about when pricing product photography. The creative styles and 3D modeling are the most common.

What is the average cost of product photography?

There are other factors you should consider, such as 3D modeling. The average cost of product photography ranges from €49 to €299 per image.

How many images are within the budget for product photography?

For the minimum budget for product photography, you can get plenty of pictures. The minimum budget is 20 catalogs, 10 minimalist, 6 simple props, or 3 individual style images, broken down by style.

Avatar for Martin Pitonak

Martin Pitonak

Martin Pitonak is a creative professional and entrepreneur with nearly 20 years of experience in the creative industry. His passion for helping businesses in all areas of visual marketing sets him apart in a variety…