Product photography prices for 2024 (Updated)

Introducing our new & updated product photography prices. We have developed a clear pricing system over the last few years, so you know exactly what you are spending your money on. Our clear product photography…

Product photography prices for 2024 (Updated)Product photography prices for 2024 (Updated)
Table of content

Product photography prices vary, starting at €49 and going up to €299. Cost depends on the type of images you need, such as 3D product modeling service is priced at €29 per hour, while the cost for different styles varies: €49 per image for a white background, €99 per image for a minimalistic style, €149 per image for simple props, and €299 per image for a custom style.

Product photography average hourly rate is €29. Here is the detailed pricing table:

Service Price (Euro)
3D Product Modeling €29/hour
White Background €49/image
Minimalistic Style €99/image
Simple Props €149/image
Custom Style €299/image
Average Hourly Rates


In this article, we will look at the key elements that influence our pricing and give you guidance on how to choose the best model structure for your project.

Product Photography Pricing Model

After careful research over the years, we developed a fair pricing model, so you will know what you spend your money on. Whether you’re looking for images or videos for E-commerce, Amazon or any kind of product photography, our photography price packages include two components: 3D modeling and stylized shots.

1 – Cost of 3D Product Modeling

Product Photography Hourly rate
3D product modeling Cost

3D product modeling price is €29/hour for images and videos. Depending on the complexity of your product, the modeling time varies. For example, a perfume bottle can take up to 1 hour, while a more complex project like a watch can take up to 10 hours.

We start every project with a 3D model, which means we take your product and model it from scratch in our software. We only need a few pictures of your product to create it, so there’s no need to send us the product. If you already have a 3D model, we can eliminate this cost. Otherwise, we can simply create it for you.

Remember that this process is only required once. Once we have the model in our archive, we can reuse it in further projects with you. Plus, it’s all done remotely, with just a few pictures of your product, saving you money and time on shipping.

2 – Creative styles product photography cost

Creative styles product photography cost
Product photography pricing, Creative style product photography cost

This is where creativity comes in. There are several options, so you are free to personalize your product photography choices. There are four main types you can choose from:

  • White background
  • Minimalistic
  • Simple props
  • Custom

So, without further ado, let’s discuss them in detail.

White background or catalog image price

This type of image is often referred to as a catalog product image and costs €49/image. It usually has a white background, a square ratio, and your product in focus. If you wish, we can create it with a transparent background. 

This way, you can easily change the color yourself. This style aims to give users a clear view of your product. As the name suggests, it is the perfect choice for e-commerce catalogs.

Minimalistic style price

The minimalist style focuses heavily on the product, uses a very simple background, and costs €99/image. We work heavily with shadows, light, and colors to ensure the product comes to life realistically and the model stays true to the physical one. 

This style aims to create a visually and aesthetically pleasing image, perfect for website banners and brochures, keeping everything minimal for an increased effect.

Simple props cost

The simple prop style costs €149/image and is more detailed than the minimalistic one. Highly customizable, it introduces geometric shapes into the background to emphasize the product’s features. By using simple props, geometrical forms, or different small, textured objects, we can create a more in-depth background to display your product. 

This style is highly versatile, as you can easily use the final images for social media strategies, as stand-alone images, or, if you add sound and voice-over, in other types of advertising.

Custom style rate

For this one, the sky’s the limit. For €299/image, we can create any context and prop for your product. Foliage, fabrics, ingredients, or a personalized ambiance where your product is the main star – we can create everything and more. 

Highly detailed and realistic, this style is perfect for product launch campaigns, social media strategy, star-product banners, and brochures, as well as other types of advertising. Or, if your product is complex, it can work as a how-to video guide for it.

Regardless of what type of stylized shot you opt for, keep in mind that CGI is best suited for hard surfaces. Therefore, it offers fantastic results for products that can be touched instead of liquids or special effects. 

Product Image vs video price

As you can see, each style is priced differently, depending on the project’s complexity. Although the prices are the same for images and videos, they differ slightly. For images, these prices apply to each finished image we create for you. Therefore, the rate is per image.

In contrast, for animations, the price is set per second. One second of animation takes 30 frames, meaning we use 30 images. We call this process thirty frames per second. Each frame differs slightly from the previous one, depicting a distinct move. 

Once we gather all the images, they create the illusion of motion. Afterward, we export them and work with them as if they were video files.

Our prices are set to allow your projects to come to life realistically and within a set budget. However, if you are curious and you’d like a sample of what we can do, we have a trial period. So, you can try our services for free!

Traditional and CGI product photography prices

Factors affecting product photography prices

When creating professional product photography, several factors can affect the overall pricing. These factors include the complexity and nature of the product, the number of angles or views you want, and the duration of the animation.

The complexity of the product can significantly affect the pricing structure. Products that are relatively straightforward to model, such as simple objects with clean lines and textures, may require less time. For example, a perfume bottle or a lotion tube requires less time to model than a complex and highly detailed watch or jewelry piece.

The number of product angles can also affect the final pricing. Each angle means we provide you with another image. Therefore, the number of angles you want for an image must be the same as the number of images you requested. 

For example, if you need 3 different angles for your product, you should request 3 catalog images. However, if you require a large number of images, we can help you save up by providing you with a discount for them.

Additionally, another element that will affect the final cost is the length of the animation. As we explained above, the costs for animations are set per second. Therefore, the longer the animation, the higher the price, as more frames per second are involved in the process. For example, a 3-minute animation will cost more than a 30-second one.

To sum up, the complexity of the product, the number of angles, and the length of the animation will affect the overall package cost. But, to help you better understand how we structure the pricing, we will break down the cost in the following section.

Cost breakdown for different types of product photography

Product photography price example
Product photography price example

Consider the following example to better understand how to calculate the costs. Let’s say you want some images for your website – 5 minimalist images and 6 catalog images for 2 cosmetic products, to be more precise. However, you do not have the 3D model for them. 

In this case, the first step you should consider is adding the 3D modeling. Because there are 2 distinctive products, it might take around 7 hours to model them. Thus, 7 hours x €29 = €203.  This is the total amount the modeling process will cost. Remember, we only have to do the 3D modeling once! 

Once the modeling is ready, it’s time to work on the stylized images. According to the briefing, you need 5 minimalist images and 6 catalog ones. A catalog image is €49, and a minimalistic one is €99. Therefore, (5 images x €99) + (6 images x €49) = €495 + €294 = €789.

To obtain the final cost, add the 3D modeling fee to the stylized image fee: €203 + €789 = €992. Therefore, €992 is the final price you will have to pay for your project. However, there is one last thing to keep in mind – the minimum budget. 

Product photography minimum budget

To ensure that we consistently produce high-quality images and animations for our clients, we have a minimum budget you’ll have to reach to start the collaboration. 

This threshold allows us to keep our clients happy, meeting and exceeding their expectations while providing them only with the highest quality products. Therefore, we try to accept only projects that exceed the price threshold of €999 for images and €1499 for animations.

There are two easy ways to reach this minimum budget:

  • Add more products for modeling. By adding more products, you make a long-term investment in your brand and website. This will help you keep your budget to a minimum while improving your online presence through qualitative and visually pleasing images.
  • Add more styles or angles. You can make one of your popular products the star of your brand. For single images, we recommend the simple prop style or the customized style. Or, if you wish to showcase more angles for it, opt for more catalog-style images.

All in all, rest assured that your money is invested intelligently, expanding and improving your brand’s image and online presence. Also, keep in mind that the 3D model is required only once. In future projects, you can easily skip that step and focus only on the stylized images you need. If you’re curious how the final version may look before collaborating with us, you can always try us for free!

Average hourly rates for product photography

After learning about our pricing strategy, you may be curious about why we use an hourly rate structure instead of other pricing strategies. We have carefully evaluated and analyzed various pricing models based on our years of experience, and we have concluded that this approach is the most suitable for both our clients and our team.

We offer our customers a special hourly rate of €29 for 3D models to help them showcase their products professionally. This means you only pay once for the time it takes to create the model. After that, you are free to use it in any way you like, such as adding various images to it.

Do you want more angles? No problem! Would you like to add more props or even change the lighting? With the CGI model, it can be done in a matter of seconds, rather than starting the photoshoot from scratch like how you would have to do traditionally. Therefore, investing in digital product photography is an intelligent choice as it will save you money and time.

On average, a traditional in-studio photoshoot costs between $75 and $250 per hour (equivalent to around 70 to 230 euros). Although this pricing structure is flexible in some ways, the total cost of a traditional photoshoot can be significantly higher compared to the cost of using CGI.

The cost of product photography may differ depending on the complexity of the project. As the project becomes more complex, it requires more hours to complete. Additionally, there may be several factors that can hinder a conventional photo session, such as camera, lenses, lighting, or the absence of specific props. This can cause delays and increase prices, as some photos may require retakes.

For example, if you were to search for Amazon product photography prices, you would see that they range from around 500 dollars up to 1500 dollars. And that is only for one product. Imagine if you required, let’s say, twenty or forty images. The overall cost would be huge, not to mention the amount of time spent shooting each angle. 

Using 3D renderings instead of traditional photography can provide you with the same or even better results, while saving you money, time, and hassle. Since everything is done digitally, you can easily adjust angles and take as many images as you need. Additionally, the final product will always be in focus and high quality, as you can set it up that way from the beginning. This means that you won’t have to worry about blurry images or retakes.

All in all, we believe that our pricing structure is fair and competitive, providing benefits for our clients and our team. It offers you the freedom and flexibility to obtain a unique and personalized product photography package, helping you save money in the long run.

Our goal is to provide you with high-quality images with minimal effort on your part. We have clear and concise pricing that fits your budget and company’s needs. You can check out our pricing page for more information or watch our video to see the product photography process.

Tips for choosing the right product photography pricing structure

There are different pricing structures for product photography packages offered by various companies. To help make your decision easier, we’ll provide some tips.

  • When looking for a professional photographer, it’s important to consider their skill and expertise. Find someone with experience in photographing similar products and who can capture high-quality images that align with your brand or project requirements. Pay attention to their technical knowledge, understanding of lighting, composition, and ability to showcase different products effectively.
  • Review their portfolio to ensure their style matches your vision. Look for consistent and visually appealing images that demonstrate their ability to capture products in a favorable light. Assess the quality of the images, attention to detail, and overall aesthetic appeal. Make sure their style complements your brand and target audience.
  • It’s essential to collaborate with someone reliable and professional. Check the track record and read reviews or testimonials from previous customers. Look for individuals who communicate effectively, meet deadlines, and are responsive to your needs and concerns. A reliable collaborator will ensure a smooth collaboration process and timely delivery of the final product.
  • Discuss the pricing structure to ensure it aligns with your budget and the value you expect to receive. Consider factors such as project complexity, the time and effort required, and the deliverables you will receive. Compare their pricing to others in the industry to ensure it is fair and competitive. Find a balanced pricing structure that meets your budgetary constraints and the quality of work you expect.

Consider these factors so you can choose professional photography services that meet your project requirements and align with your pricing expectations for a successful outcome.


Our goal is to provide you with high-quality images with minimal effort on your part. We have clear and concise pricing that fits your budget and company’s needs. You can check out our pricing page for more information or watch our video to see the product photography process.


What factors influence product CGI photography pricing?

There are many things to think about when pricing product photography. The creative styles and 3D modeling are the most common.

What is the average cost of product photography?

There are other factors you should consider, such as 3D modeling. The average cost of product photography ranges from €49 to €299 per image.

How many images are within the budget for product photography?

For the minimum budget for product photography, you can get plenty of pictures. The minimum budget is 20 catalogs, 10 minimalist, 6 simple props, or 3 individual style images, broken down by style.

What does the product photography service include?

It includes 3D product modeling, four different styles of images (catalog, minimalistic, simple props, and custom), unlimited revisions, and three crop ratios for every image (1×1 for social media, 9×16 for reels and stories, and 16×9 for YouTube).

Avatar for Martin Pitonak

Martin Pitonak

Martin Pitonak is a creative professional and entrepreneur with nearly 20 years of experience in the creative industry. His passion for helping businesses in all areas of visual marketing sets him apart in a variety…