What is CGI product photography

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What is CGI product photography

CGI product photography is a new and innovative way to make your products stand out from the competition. Using advanced 3D modeling technology, CGI can provide you with hyper-realistic imagery for your website without the need to ship physical products.

Getting started with CGI

Prepare your project

When creating bespoke imagery with CGI product photography, preparation is absolutely key. The more research you have carried out, the more accurately we will be able to execute your unique vision. When doing your research, there are a few key questions to consider:
  • What type of and how many images do you need?
  • Do you need catalog (white background) or creative images?
  • Where are these images going to be used?
  • What is the style and mood you would like to convey?

Start with a mood board

Creating a mood board is essential in preparation for any product photography project. Oftentimes, describing your vision accurately may prove difficult. Putting together a visual representation of what you’re hoping for, so you can ensure we are on the same page from the outset.


Pinterest is a powerful tool, home to a wealth of information and inspiration. It’s free to set up a Pinterest account, through which you can create ‘boards’ full of ideas for your project. Once you have created your mood board on Pinterest, you can easily send over the link to your board, or simply copy the images onto a document.

Google Slides

This free to use slideshow tool is an excellent way to bring your ideas together in one place. Signup is easy with any Gmail account, and the tool itself is user-friendly and convenient. Google Slides is the ideal medium to utilize when creating your mood boards and brief.

Create a brief

Creating a brief for your product photography project is important to ensure effective communication throughout the process. A well set out brief allows us to get a more accurate idea of the vision you have in mind, ensuring the project will be executed efficiently and correctly.

What's a brief?

If this concept is totally new to you, please feel free to take a look at our step-by-step guide to creating an effective brief on this page.

Get in touch with us

Submit your brief

Once your brief is completed in whichever format you prefer, the next step is to send it across for review. During this stage, we will take a detailed look through your brief and familiarize myself with your project’s unique needs, before providing an estimate for your bespoke studio product photography.

Receive your estimate

Your detailed estimate will clearly define not only the approximate overall price for your project, but a proposed timeframe for the work to be completed within. Your estimate will be carefully broken down into sections to help you understand exactly what you will be paying for. If you’re happy, you will be able to approve your quote with the click of a button. Take a look at our sample estimate if you’d like to familiarize yourself with this stage further.

Meet us online

Meeting us online could not be easier. We are available to talk to you from 8 AM – 6 PM, Mon. – Fri. You can schedule your video meeting with us depending on where you are calling from and we can meet online to go through details of your project. All calls are recorded for your convenience and you can review the information we will go through after the call is finished. See below what time would worked best for you. 

Your time:

12:43 AM



Our time:

02:43 PM



Deposit invoice

Due to the complex nature of our work, we only consider jobs where a deposit is agreed upon and received. The deposit required will typically be 50-100% of your job’s total price, depending on how you want to exchange the files, through out the project. Deposits can be paid via wire payment or bank transfer. We also accept PayPal payment; however this option requires an additional transaction fee which you will find detailed on your invoice.

Wire payments:

Wise Bank:
IBAN: BE58 9672 3580 8679
Avenue Louise 54, Room S52, Brussels, 1050, Belgium

Credit cards payments

There is also an option to pay the invoice online using credit card through Stripe.

Keep in mind that will be a transaction fee 2.5% to 5% depending where you sending it from.

Our CGI photography process

Reference images

Good reference images will lay the foundations for any successful CGI product photography project. Taking proper reference images does not need to be difficult, and can easily be achieved by snapping some shots of your product from a variety of angles. Although it is important that your reference images are of a good quality, there’s no need to worry about perfection; reference images can easily be taken using your smartphone.

How to make reference image?

If you’re unsure on how to take reference images that will help us create the best results possible for your project, take a look at our guide.

3D model as reference

Your manufacturer may already have existing 3D models used in the process of manufacturing your project. Requesting these 3D files can effectively speed up the process of your project; depending on their suitability, we may be able to use these existing 3D models for your project. Alternatively, they can serve as a great reference for us when creating new ones. Most common 3D files are the following: .3DM .FBX .STL .OBJ .STP or we can also consider any 3D files they can provide us with.

Send us your product

Alternatively, you may prefer to ship us your products. With CGI product photography, having a physical product is not essential, but is always a bonus. If you would like to send us your product, please use a reputable courier company and send us the tracking number to ensure your product arrives safely. Please also include your return address so we can send your products back to you.

Send us your products

Martin Pitonak
Zdiar 434, ZIP: 05955
TEL: +421-948-125-765

Keep in mind
  • Pack your product well to avoid damage
  • Use a reputable shipping company
  • Send us your tracking number
  • Include your return address

Logos, labels and fonts

Send us over your product’s label design and we can add a realistic replica to your 3D model, with no detail being overlooked. We can effectively incorporate everything from your brand’s logo to specific fonts, ensuring your CGI model is as true-to-life as possible.

3D product modeling

During 3D product modeling, we will create hyper-realistic 3D models of your products based on your reference images or physical product. These models will be created using cutting-edge CGI photography methods that allow for strikingly true-to-life detail. 

3D product texturing

Adding texture to your 3D model is a vital step that will really bring your model to life. Recreating the lifelike textures and even imperfections of a physical product will grant your model a heightened feeling of realism. Using advanced CGI technology, we can create a range of rough and smooth textures to create an accurate 3D replica of your product.

Product styling

Similarly to studio product photography, the next step in the process is to set the scene in an stylized environment, to capture the unique essence of your project. Your mood board is incredibly useful in this stage and will allow us to successfully portray the message and feel you are looking for.

Download Your Images

Ways to download files

Depending on your preferences, there are two ways in which we can exchange files. If you would like to pay the 100% project fee upfront, we can share high resolution files as we progress through the project. If you would prefer to pay only the deposit 50% before completion of the project, you will be provided with low resolution images throughout for collaboration purposes, and will receive high resolution versions when full payment has been made. We will provide you with final images in your chosen format. 

File size

When requesting a quote, it’s important to let us know where you plan to use your images, allowing us to provide a suitably sized result. Images to be displayed on social media platforms like Instagram, for example, require a much lower resolution than those you may wish to feature on your website. By default, we are providing images in JPG format at full-HD resolution – 16:9 ratio (Banner size – 1920px × 1080px). You can also request for 1:1 ratio (Instagram post – 1080px × 1080px) or 9:16 ratio (Instagram story – 1080px × 1920px). The larger your imagery, the longer it will take to render and subsequently, the higher the cost will be.

3D models

When modeling, our 3D software is connected to different plugins, modifiers or services, that are subject to update and change. It would be difficult for us to support you while sharing this with 3D models with you. We are set up to provide you only with images and animations from these 3D models, not 3D mash data source files.

Link to gallery

Your final images will be delivered within days of production stated in your estimate, and you will receive them in a digital format with a URL to the gallery. On receipt of your collection of images, they will be available to access and add to your website or preferred platforms whenever is convenient for you.


Before the download is registered, all images are copyrighted to me as the creator and proprietor. On receipt of your images, you will become a licensee and are free to use the images freely as you see fit, without constraints.

By Martin Pitonak

We do product photography. Seeing the positive impact we can have on your business is what gets us out of bed every day.