What is CGI product photography
CGI product photography is a new and innovative way to make your products stand out from the competition. Using advanced 3D modeling technology, CGI can provide you with hyper-realistic imagery for your website without the need to ship physical products.
Prepare your project
When creating bespoke imagery with CGI product photography, preparation is absolutely key. The more research you have carried out, the more accurately we will be able to execute your unique vision. When doing your research, there are a few key questions to consider:
Submit your brief
Once your brief is completed in whichever format you prefer, the next step is to send it across for review. During this stage, we will take a detailed look through your brief and familiarize myself with your project’s unique needs, before providing an estimate for your bespoke studio product photography.
Good reference images will lay the foundations for any successful CGI product photography project. Taking proper reference images does not need to be difficult, and can easily be achieved by snapping some shots of your product from a variety of angles. Although it is important that your reference images are of a good quality, there’s no need to worry about perfection; reference images can easily be taken using your smartphone.
3D model as reference
Your manufacturer may already have existing 3D models used in the process of manufacturing your project. Requesting these 3D files can effectively speed up the process of your project; depending on their suitability, we may be able to use these existing 3D models for your project. Alternatively, they can serve as a great reference for us when creating new ones. Most common 3D files are the following: .3DM .FBX .STL .OBJ .STP or we can also consider any 3D files they can provide us with.
Send us your product
Alternatively, you may prefer to ship us your products. With CGI product photography, having a physical product is not essential, but is always a bonus. If you would like to send us your product, please use a reputable courier company and send us the tracking number to ensure your product arrives safely. Please also include your return address so we can send your products back to you.
Logos, labels and fonts
Send us over your product’s label design and we can add a realistic replica to your 3D model, with no detail being overlooked. We can effectively incorporate everything from your brand’s logo to specific fonts, ensuring your CGI model is as true-to-life as possible.
3D product modeling
During 3D product modeling, we will create hyper-realistic 3D models of your products based on your reference images or physical product. These models will be created using cutting-edge CGI photography methods that allow for strikingly true-to-life detail.
3D product texturing
Adding texture to your 3D model is a vital step that will really bring your model to life. Recreating the lifelike textures and even imperfections of a physical product will grant your model a heightened feeling of realism. Using advanced CGI technology, we can create a range of rough and smooth textures to create an accurate 3D replica of your product.
Similarly to studio product photography, the next step in the process is to set the scene in an stylized environment, to capture the unique essence of your project. Your mood board is incredibly useful in this stage and will allow us to successfully portray the message and feel you are looking for.
Ways to download files
Depending on your preferences, there are two ways in which we can exchange files. If you would like to pay the 100% project fee upfront, we can share high resolution files as we progress through the project. If you would prefer to pay only the deposit 50% before completion of the project, you will be provided with low resolution images throughout for collaboration purposes, and will receive high resolution versions when full payment has been made. We will provide you with final images in your chosen format.
When modeling, our 3D software is connected to different plugins, modifiers or services, that are subject to update and change. It would be difficult for us to support you while sharing this with 3D models with you. We are set up to provide you only with images and animations from these 3D models, not 3D mash data source files.