Crowdfunding product photography gives you an edge in the crowdfunding world. Campaigning is hard, especially when you’re competing against a flood of competition. That’s why it’s important to stand out to potential backers. Pictures let you showcase your unique project and style in a way plain text cannot. Read on to create powerful images and set your next campaign up for success.
Pick your favorite crowdfunding platformWhen selecting from crowdfunding websites, the most important thing to keep in mind is whether you’re an individual or a non-profit. With so many to choose from, deciding can be daunting. But while it’s possible to run a campaign on multiple sites, the rule of thumb is to stick to one.
Kickstarter – Exists to help bring creative projects to life.Since its launch, 208,487 projects have been funded on Kickstarter. They’re especially suited for larger businesses willing to take an all-or-nothing approach. The platform is free to use until your project is backed. Read an honest review here.
Patreon – Change the way art is valued.
Patreon is suited for creators looking to offer exclusive content to their supporters. Fans have the option to buy monthly memberships, where you can post insights and create a sense of community among your fan base. Their platform fee varies from 5% to 12%. Check out this article to read an insightful Patreon review.
Indiegogo – Empowering people to unite around ideas that matter.
While Indiegogo is a crowdfunding platform, they also ship innovative products to consumers. They charge a 5% fee on all funds raised by your campaign. Check out their guide on creating a perfect pitch video.
Get inspired by these successful campaignsIt’s important to optimize your crowdfunding product photography for the success and growth of your campaign. When it comes to catching backers’ attention, images have a powerful effect. The projects below are examples of good product photography for your campaign.
Nordgreen – Iconic Danish watch design by J. WagnerRedefining minimalist design, making it accessible & creating a better world through sustainability. By renowned designer J.Wagner. With every watch purchased, they give back to one of three causes – education, health or the environment. Watch product photography and video animation is nothing new in the world of digital marketing. Through the use of 3D animation software, we’ve given companies the opportunity to display their products in a new light. Click here to learn about the benefits of watch animation.
Public Goods – Revolutionizing Household ProductsThis campaign is a great example of how crowdfunding product photography and CGI are suited for cosmetic packaging. The lighting and scenes have a calming effect and the images are laid out nicely, making the site aesthetically pleasing. We are passionate about transforming the image of campaigns such as this one. Visit our portfolio and see for yourself how easy it is to transform any product packaging into a realistic 3D model and then use it for rendering images.
Pebble Time – Awesome Smartwatch, No CompromisesThis campaign’s crowdfunding product photography showcases the effects quality images can have. Their animation excites the viewer with audio and smooth visuals. Watches and similar products are easy to model in 3D. Without limits on lightning and material and texture changes, you can boast simple and stylish video animation in no time compared to the traditional video production methods. Product video animation can help your boost your sales. You are helping your clients see the features of your product that make you unique. With all the platforms available for sharing your content, you have an easier time to reach your potential clients.
Showcase your best images onlyEach image conveys information about your project and style to potential backers. While it’s taunting to throw all your images into a gallery, they should tell a story. For instance, attractive sites often feature images with a similar aesthetic or color scheme. Crowdfunding product photography can help set the tone and create smooth, powerful visuals. Follow these tips to select images that showcase your projects’ features and grow your campaign.
Make your images easy to shareAfter you publish the images on your crowdfunding page, consider sharing them on social media, a newsletter, or your website. That makes it easier for backers, fans, and family members to promote your campaign.
- share your new images on your social media channels
- send a newsletter to your subscribers
- create a blog post with images of your project
- create a press release with hi-res images