Brand Product Photography
Online shopping has become an integral part of our lives in this digital age. With the rise of e-commerce sites like Amazon and Etsy, the importance of product photography is undeniable. However, with so many options available to them, consumers are becoming more selective in their purchasing decisions. One way for businesses to stand out in this saturated market is to use high-quality product images.
High-quality product images have become a critical element of companies’ branding strategy. These images not only show the features and details of a product, but also serve as a visual representation of a brand’s identity. A well-designed image can convey professionalism, creativity, and attention to detail – all qualities that can help build trust and loyalty among customers.
Recognizable and unique branding is the foundation for all thriving businesses. The importance of product photography in developing a brand style is irreplaceable, and your images must convey a strong message. In a world where large companies spend the majority of their marketing budget on building their brand, our cost-effective tips could be useful to you – so let’s get to business!
The role of product photography for brand identity
Impact of high-quality product photography on e-commerce sales
Over the years, the importance of product photography has become more and more prominent. You need to perfect your online presence as it has a great impact on e-commerce sales. Reputable companies around the world have made significant efforts to determine how important product photography is to sales – here are the results.
One of Adobe’s latest surveys found that 2 out of 3 people who plan to shop online pay attention to the visual content of the companies they interact with. More than half of respondents also said product images and videos are more influential than product descriptions or reviews.
With the same goal of finding an accurate assessment of the importance of product photography in building trust with customers, companies like BigCommerce and Shotfarm conducted their own studies. They found that nearly 90% of online shoppers are strongly influenced by a website’s visual presentation – that’s more than enough data to make an investment in product photography a priority.
Generic stock photography vs. professional product photography
The use of stock images and low return on investment are often linked. This is simply because it is easy for customers to distinguish between stock images and professional photos. Few professional product images indicate a level of low trust, and in most cases your visual presence does not look convincing from the start.
For this reason, you need to spend time and effort on providing your customers with the best possible images. This way, you can increase your credibility and create the much-needed connection between your brand and the viewers.
Leveraging product photography to tell your brand's story
Are you using product photography to your advantage? Does every image you post feel like your brand? Would someone recognize your company just by looking at a picture? – these are the questions you need to answer to create the best possible imagery for your brand.
Product photography is an essential part of modern marketing strategies. However, it’s not just about showcasing your product – it’s also about telling your brand’s story through visual content. By making the most of product photography, you can build a stronger bond with your target audience and stand out from the competition.
One way to use product photography to tell your brand’s story is to capture the essence of your brand in the images. This means including visual elements that represent what your brand stands for, such as colors, textures, and shapes. These props go a long way in creating a presentation that people will engage with and, most importantly, remember.
Conclusion: How to invest in branding through product photography
Investing in product photography to increase your brand’s reach is a must. As we proved above, people want to feel connected to your visual content, they wish to be “seduced” by the way you present yourself – and professional product photography will help you do that.
How much you should actually invest depends on the complexity of your product and the type of product photography you choose. Traditionally, you invest your money in things like studio and equipment rental, photographer rates, props, and so on. But what if there was a cheaper (and faster) way to create professional product images?
Computer-Generated Imagery (CGI) is a revolutionary alternative to product photography that allows you to create your own reality in 3D modeling software. With the right guidance and expertise, you’ll have access to lifelike imagery without the hassle. Since all the work is done remotely, you’ll miss out on all the traditional costs, allowing you to use your marketing budget to improve other aspects of your business. And this is without mentioning the speed of CGI. All you need is a creative idea, and you can start working right away – no time is lost. To learn more about how CGI can positively impact your business, schedule a FREE consultation, where we can discuss how far we can take your product’s presentation.
FAQ
How can product photography help my brand stand out?
Product photography can help your brand stand out from the competition by implementing visually appealing images, elements that connect with people’s emotions, and a trustworthy message.
What are some common branding mistakes businesses make with product photography?
Some common branding mistakes businesses make with product photography include using stock images and spending their budget in the wrong places.
How can I use product photography to tell a story or convey my brand’s values?
If you want to use product photography to convey your brand’s values, you must be able to catch the essence of your business in your product images. You can do this in multiple ways, such as using props, lights, and backgrounds that you know will connect with your audience.
