CGI product rendering & 3D visualization

In recent years, CGI rendering has become an essential tool in product visualization. With its ability to create realistic 3D models and stunning visual effects, CGI has revolutionized the way businesses showcase their products. From…

CGI product rendering & 3D visualizationCGI product rendering & 3D visualization
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In recent years, CGI product rendering has become an essential tool in product visualization. With its ability to create realistic 3D models and stunning visual effects, CGI has revolutionized the way businesses showcase their products.

From providing customers with immersive experiences to allowing effective marketing campaigns, computer generated imagery has transformed industries across the world. In this article we delve into the world of CGI product rendering for visualization, exploring its benefits, applications, and the transformative impact it has on customer perception.

What is CGI

What is CGI
What is CGI

Computer-generated imagery (CGI) is a computer graphics technology that generates still or animated visual content. A modern art form, it is used in diverse industries, including film, advertising, television, video, and 3D images.

This technology allows anyone to create high-quality product images and graphics that provide a 360-degree view of the product. Moreover, artists can incorporate augmented reality (AR) and virtual reality (VR) to create innovative and engaging consumer experiences.

Combining CGI with 3D rendering is an excellent choice for creating three-dimensional product imagery to enhance brand awareness across digital and e-commerce platforms. With it, you can generate several 3D models of products, buildings, cars, humans, and far-off locations, further integrating them into real-life scenarios to create captivating visuals.

One of the most significant benefits of CGI is that it eliminates the need for actors, expensive set pieces, or props, as a single artist can produce this content. It is also more budget-friendly than traditional photography, as it eliminates additional costs for studio, reshoots, and post-production.

How does it work

How does it work
How does it work

CGI is a process in which digital images are created with the help of computer software. Elements such as 3D models, textures, and special effects are combined to create realistic scenes.

Algorithms and mathematical transformations are used to generate images, which are then rendered and assembled to create the final result. The process involves manipulating and animating these images to create the desired visual effects, whether in movies, video games, or other media.

Steps in creating CGI images

Creating a CGI image involves different steps. These include the following:


Every CGI artist starts with this step, as this is the moment when the product or idea is brought to life as a design. For example, we also start our projects by first creating the 3D model. In this phase, we take the images you have sent us with your product and create the digital model for it. It’s important to mention that we only do this once, as we can reuse the model in further collaborations with you.


Once the 3D model is ready, the next step follows – texturing. This gives the product a more realistic look and feel. Different surfaces such as plastic or glass reflect light differently, so it is important to pay close attention to these details to obtain a model that is true to the original. We always take care to create realistic textures without losing sight of the style and look of the project.


Lighting is just as important for CGI images as it is for movie sets. By adjusting the size, number, and direction of the lights, you can create different moods for your image. For example, you can create a soft and bright effect for feminine products, or a stark and powerful contrast for masculine products. The way you select and manipulate your lights will determine the final look and feel of your 3D images.


Rendering is the process of combining all the individual elements that make up an image to create a final picture. The quality of the final picture depends on the quality of the renderer, the amount of time taken to render, and the type of hardware used. Some 3D software already have rendering programs included, so there is no need for any additional software. However, this depends on what you use.


Creating a realistic model is crucial for a high-quality image. Once the image is rendered, it needs further refinement. This includes editing the lighting, texture, and other elements to create a final product that meets the client’s expectations. Once this process is complete, the image can be used for various applications depending on the client’s requirements.


To summarize, creating a CGI image involves a series of steps that culminate in the production of a visually compelling and realistic result. From concept development to modeling, texturing, lighting and rendering, each stage contributes to the overall creation of a captivating CGI image that can be seamlessly integrated into various media outputs.

If you’re curious about how we create our projects and how we can help you have breathtaking images, just send us a few pictures of your product and we can show you what we can do with it. You can try our services for free, so you’ll have plenty of time to decide if our style meets your needs.

CGI product rendering advantages over traditional photography

CGI advantages over traditional photography
CGI advantages over traditional photography

With advancements in technology, computer-generated images have emerged as a powerful tool that offers several advantages over traditional photography.

Visual brand consistency

One of the main advantages of CGI is its ability to ensure consistency in visual elements throughout production. It provides the means to carefully craft and control every visual aspect of a scene. This, in turn, offers consistent lighting, perspective, textures, colors, and proportions throughout a production.

Furthermore, CGI also allows for easy adjustments and corrections, making it possible to address any changes you want to make or any errors that may arise during the editing process. This level of control allows seamless integration of computer-generated images with other elements, resulting in a visually cohesive and consistent final product.

Increased flexibility

An image obtained with a digital model is different from a traditional one, as it allows you to manipulate it. With CGI, you can create realistic and detailed 3D models of products, eliminating the need for physical prototypes or props. This enables you to easily modify colors, shapes, sizes, and materials without the cost or time involved in reshooting or producing new physical models.

Additionally, you can integrate more products into a single shot, creating versatile compositions and arrangements that would be challenging to achieve with traditional photography. It also provides the opportunity to update product visuals, making it easier for you to keep your marketing materials and catalogs up to date with minimal effort and expenses.

Control over details

Compared to traditional means, digital images allow precise control over every aspect. For example, you can manipulate lighting, camera angles, textures, colors, and other visual elements. This level of control enables you to create a desired mood, highlight specific features, or emphasize certain aspects of the product.

In traditional photography, factors like lighting conditions, weather changes, or limitation of physical props can lead to unpredictable results. With CGI, however, you have complete control over these variables, resulting in a consistent and polished final product. Plus, you can adjust or revise it during post-production, which opens up another realm of details and elements to control.

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Enhanced creativity

Computer-generated imagery brings more creative possibilities compared to traditional means by offering limitless freedom. With a 3D model, you are free from physical limitations or practical considerations like locations, props, or lighting. You have the ability to create fantastical environments, manipulate the shape and form of products, and experiment with innovative visual styles.

Moreover, you can integrate imaginative elements, special effects, and unique compositions that would be difficult or impossible to achieve with traditional photography. This flexibility in creativity opens up new avenues for artistic expression and storytelling, allowing you to push boundaries and deliver visually captivating and imaginative results.

Increased user experience

Digitizing your products, you provide a more engaging and immersive experience for your customers. Stunning and lifelike product renderings or virtual environments allow your customers to interact with products in a virtual setting like they would in reality. This experience can increase consumer engagement as they have the ability to view items from different angles, customize various features, or virtually try them on before making a purchase.

Additionally, it can facilitate the creation of realistic animations or visual effects that can captivate and entertain your audience. Providing a more visually appealing and interactive experience leads to higher customer engagement and satisfaction.

Cost and time efficiency

With computer-generated images, there is no need for physical sets, props, or models which reduces production costs. It also eliminates the need for reshoots since virtual environments and objects can be easily modified or adjusted without additional photoshoots.

Moreover, CGI allows for faster turnaround times. Creating virtual images can be more efficient than setting up, shooting, and post-processing traditional photographs. This speed and flexibility translate into cost savings and quicker project completion compared to traditional means.

In conclusion, CGI offers numerous advantages over traditional photography. Its limitless creative possibilities, flexibility in post-production, and ability to create complex visual effects make it an invaluable tool in various industries. The control and versatility provided by CGI redefine the boundaries of what is visually possible, making it a preferred choice for many creative projects.

Impact on consumers perception and engagement

Impact on consumers perception and engagement
Impact on consumers perception and engagement

The impact of CGI rendering on consumer perception and engagement can be seen across various industries and media formats.

In film and television, the ability to create breathtaking visual effects and realistic virtual environments has revolutionized storytelling and immersion. CGI allows filmmakers to bring their vision to life, creating fantastical creatures, epic landscapes, and seamless integration of live-action and computer-generated elements. This has enhanced the visual spectacle of movies and elevated the overall cinematic experience for viewers.

In video games, digitalization has played a pivotal role in pushing the boundaries of realism and interactivity. Games have become more visually immersive, with detailed character models, lifelike animations, and intricately designed environments. The power of 3D modeling has enabled game developers to create vast open worlds, complex physics simulations, and engaging gameplay experiences that captivate and hold players’ attention.

Additionally, CGI has transformed the advertising industry by enabling brands to create visually dazzling and attention-grabbing advertisements. From automotive commercials with computer-generated vehicles in stunning settings to product visualizations that highlight intricate details and functionality, CGI has become a powerful tool for brands to communicate their messages effectively and leave a lasting impact on consumers.

CGI impact on e-commerce

First impressions count, especially in e-commerce and digital marketplaces. When a potential buyer is interested in your product, they see the product image first. This first visual experience is crucial in shaping the entire buying process. If the product images are of high quality and well rendered, they can convey professionalism, trustworthiness, and attention to detail. This can have a positive impact on the buyer’s decision-making process.

In addition, it can help build trust through realism. Trust is a crucial factor that impacts a customer’s purchasing decision. When the image of a product is an accurate representation of the actual item, it helps build trust between the buyer and seller. When a product image is realistically rendered and shows its size, color, and features, customers are less likely to be disappointed. This leads to higher satisfaction and potentially repeat business.

Another element that influences customer perception is social proof. Product reviews and ratings have a high influence on customers’ purchasing decisions. However, before a customer even gets to the reviews section, product images can convey the quality and popularity of the item. High-resolution, detailed images that depict the nature of the product can make it more appealing, increasing the likelihood of positive reviews.

Overall, the impact of computer-generated imagery on consumer perception and engagement is a game changer. It has raised the bar for visual content and increased consumer expectations and demands. CGI can captivate and emotionally connect consumers to the virtual worlds it creates. It is an indispensable tool for brands and content creators to drive consumer engagement and leave a lasting impression.

Tools and technologies for computer-generated images

Tools and technologies for computer-generated images
Tools and technologies for computer-generated images

The tools and technologies for 3D renderings have evolved significantly over the years, enabling the creation of immersive and visually stunning digital content. These tools encompass a range of software applications dedicated to different tasks. High-performance computers with powerful processors and graphics cards are also crucial to handling the intensive computations required by rendering.


Software plays a pivotal role in 3D renderings, providing tools and functionalities to create and manipulate digital content. Several popular software applications are widely used in the industry. These include the following:

  • Autodesk Maya is a comprehensive 3D animation and modeling software with a vast array of tools for rigging, dynamics, and simulation. It offers a robust platform for creating detailed characters, environments, and visual effects.
  • 3D Max specializes in 3D modeling, animation, and rendering. It is widely used in architectural visualization, game development, and motion graphics.
  • Blender is a powerful open-source software that offers a full suite of 3D creation capabilities including modeling, animation, rendering, and compositing. It is known for its versatile and flexible nature and has a vibrant community of users. Here we explain how to familiarize yourself with it.

In addition to these, other notable CGI rendering software includes Houdini, Cinema 4D, and Lightwave 3D. Each software has its unique features and strengths, catering to the different needs and preferences of artists and content creators.

If you want to find out more similar software, take a look at this article. We made a list and explained in detail several three-dimensional programs.


Hardware is a critical aspect of digital rendering as it provides the necessary computing power to handle the complex calculations involved in creating and rendering digital content.

A powerful processor, such as an Intel Core i9 or AMD Ryzen Threadripper is crucial for handling the heavy computational workload involved in CGI rendering. Multiple cores and high speeds are desirable for efficient rendering.

Graphics cards, or GPUs, are also essential for rendering. GPUs with dedicated VRAM, such as those from Nvidia’s GeForce or Quadro series, accelerate rendering and improve real-time viewport performance. Nvidia’s CUDA and AMD’s OpenCL technologies allow for parallel processing, enhancing rendering efficiency.

Having ample RAM is important as well, as it allows for smooth multitasking and prevents bottlenecks when working with large and complex scenes. Aim for a minimum of 16 GB but consider higher capacities for efficient workflow.

Storage is vital for handling large file sizes in CGI work. Solid-state drives (SSD) provide fast read/write speeds, reducing load times and improving overall performance. If you can, opt for an SSD with more than 500GB.

Lastly, a high-resolution display with accurate color reproduction ensures precise visualization of the final renders. If you have the budget, opt for a 15-inch or larger display.

Overall, the combination of hardware and software tools allows artists and content creators to bring their creative visions to life in increasingly sophisticated and captivating ways.

Emerging trends in CGI

Emerging trends in CGI
Emerging trends in CGI

New trends are emerging as computer-generated images and 3D models continually evolve. This provides more ways to make your brand stand out from the competition. Let’s take a look at the newest ones.

  • Real-time rendering. This rising trend allows for immediate feedback and interactive experiences, eliminating the need for time-consuming rendering processes. It enables artists to see the final output in real-time as they adjust the scene, textures, lighting, and other elements. You can customize your content as you see fit, adapting it for different uses and marketing strategies in just a few moments.
  • AI and machine learning integrations. These technologies are used in CGI renderings to automate and enhance various aspects of the process. For instance, AI algorithms can generate realistic textures, automate scene layout and composition, optimize lighting conditions, and even simulate physically accurate materials and physics-based effects. These technologies help speed up the rendering workflow and improve the overall quality and efficiency of computer-generated image production.
  • Cloud-based renderings. This one involves offloading the burden of rendering to remote servers, which offer vast computing power and resources. Artists can upload their scenes and leverage the on-demand processing capabilities to handle complex tasks quickly. Cloud-based rendering allows scalability, flexibility, and cost-efficiency, as artists only pay for the resources they use without needing to invest in expensive hardware locally.
  • VR and AR integrations. Virtual reality and augmented reality are revolutionizing the way CGI content is experienced. VR enables users to immerse themselves in virtual environments, while AR overlays virtual content onto the real world. These technologies aid in creating interactive experiences, product visualizations, architectural walk-throughs, and entertainment applications. Artists can design and render content specifically tailored for VR and AR platforms, providing users with captivating and interactive visual experiences.

Overall, these emerging trends are pushing the boundaries of what is possible, allowing for more realistic, efficient, and immersive visual content creation.

Wrapping up

In conclusion, CGI rendering has emerged as a powerful tool for product visualization, offering photorealistic, flexible and cost-efficient solutions. With the ability to create highly realistic images of products that may not even exist physically, 3D models allow for easy modifications, precise adjustments and integration of virtual reality and augmented reality experiences. Businesses can leverage these advancements to enhance marketing efforts, streamline design processes and provide customers with engaging and immersive product visualization.


How does CGI rendering benefit product visualization compared to traditional photography?

CGI rendering offers the advantage of creating highly realistic product visualizations of several items. It allows for easy modifications, precise adjustments, and the integration of virtual reality and augmented reality experiences. It also offers businesses more flexibility, cost efficiency, and creative control compared to traditional photography.

Can CGI rendering accurately represent product details, textures, and materials?

Yes, it can accurately capture product details, textures, and materials by constructing 3D models with meticulous attention to these details. This results in photorealistic visualizations that showcase the product in a highly realistic manner, giving customers a clear understanding of its appearance and features.

How does CGI rendering enhance customer involvement and engagement?

CGI rendering enables businesses to create interactive and immersive experiences for customers. By integrating VR and AR, customers can explore and interact with virtual products, providing a more engaging and personalized experience. This enhanced involvement can lead to increased customer satisfaction and better-informed purchasing decisions.

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Martin Pitonak

Martin Pitonak is a creative professional and entrepreneur with nearly 20 years of experience in the creative industry. His passion for helping businesses in all areas of visual marketing sets him apart in a variety…