Types of product photography

You can use many types of product photography in your business. Product photography, which is mainly used in e-commerce on websites and social media, is gaining more popularity by the day. From showcasing product features to appealing to your target audience, you can rely on at least one type of product photography to get the job done. As more and more consumers buy products online, high-quality product photos have become essential for e-commerce websites.

There are several options when it comes to product photography, depending on what you’re trying to achieve. One popular type is lifestyle product photography, which features your products in real-life scenarios or staged setups that appeal to your target audience. Another option is white background product photography, which is the best alternative for e-store catalogs. Let’s find out together how you can increase your sales with the right kind of product photography.

Product photography with a white background is a popular type of product photography and the ideal option for e-commerce catalogs. With this type of photography, the viewer can focus entirely on the features of your product, as there are no distractions. This type of photography is often used by companies selling products online, in catalogs, or in print ads.

As marketing images continue to evolve, product photography with a white background remains one of the preferred methods, as it highlights the product without any additional elements. Moreover, this type of photography requires minimal editing as there are no distractions to remove from the image.

Now you know the common uses of product photography with a white background, but are there other “outside the box” ideas for this type of product photography? Let’s find out together!

An important aspect of CGI product photography is that you have the ability to render your images to transparency. This feature saves you a lot of time and makes CGI one of the most convenient alternatives for product photography. While you used to have to crop and edit images to get a transparent background, the latest technology helps you avoid all these problems. With a basic understanding of image editing, you can now change backgrounds yourself in minutes.

E-commerce catalogs can be quite exciting! Going from a white background to a minimalist design is pretty simple, but makes a big difference. By adding some shadows in the right places, you can greatly improve your presentation. You need to constantly look for ways to stand out from the competition, and minimalist style gives you just that opportunity. In a world full of boring catalogs, you can bring something exciting to the table thanks to the ideal placement of light and shadow.

Lifestyle product photography is a type of product photography that focuses on showing a product in use in a real-world setting. This type of photography captures the essence of how the product can be integrated into a person’s lifestyle and conveys an emotional connection to the brand or product to potential customers. The goal is to create images that evoke a desire or longing for the lifestyle depicted in the photograph. There are several types of lifestyle product photography, including simple props and custom work – and today we’ll discuss both types.

The style of simple props can have a very positive effect on your final images, as it allows you to keep your presentation simple yet effective. This type of imagery allows you to showcase the skills of a photographer, as you need to know how to use lighting and composition to create professional-looking marketing materials. Let us take a look at the main benefits of this type of product photography:

• All eyes are on the product: The simple prop style helps you get the most out of your product because there are hardly any additional elements. You can even enhance your presentation by playing with the colors of your product and integrating them into the simple, geometric props you choose.
• Efficiency is the key: once you have a few props in mind, your work is almost done. The best thing about simple props is that they are easy to use and edit, so you do not have to worry about long post-processing periods.
• Bring versatility to your presentation: thanks to the simplicity of these props, you can use them almost anywhere. This makes them a versatile style that can be used for different products and marketing channels.

With custom style, the sky is the limit. When you use this type of product photography in your presentation, you can pick any prop you want. This is a great way to showcase your brand’s voice by adding specific elements that you know will appeal to your target audience.

Liquids, leather, fabrics, wood, whatever – you can greatly enhance your presentation by simply tailoring your product to your business. The custom style is mainly used for social media, website hero sections, and banners, as this type of product photography should appeal to as many people as possible.

After seeing the different types of product photography, you need to decide! Whether you need images for e-store catalogs, social media, or even print, you can choose at least one type of product photography to enhance your marketing strategy and bottom line.

However, there is an alternative to product photography that we have not discussed today. Do you want to get your product images faster and cheaper than ever before? If so, then CGI is your best friend. With 3D modeling software, you can design and perfect every detail of your image in record time. What other traditional photographers can do in weeks, you can do in a few days because all the work is done remotely (and at a lower cost). If you’d like to learn more about how to successfully incorporate CGI into your business, schedule a FREE appointment now, and see how far we can take your visual content.

After discussing the different types of product photography, it is clear that each approach has its advantages. Choosing the right type of product photography for your business depends on the specific needs and goals you have. It is important to consider factors such as budget, brand identity, and target audience when making this decision.

First, lifestyle product photography is a popular choice for brands that want to showcase their products in real-life situations. This way, potential customers can get an idea of how the products fit into their lives. However, this type of photography can be expensive and time-consuming. White background product photography is a simpler option that allows for easy editing and consistency across all product images. Ultimately, it all depends on your specific needs, so take your time and research your target audience thoroughly.

If you are looking for a resource-efficient alternative to product photography, try CGI. This type of product photography will save you a lot of time because all the work is done remotely – you can even start now! Plus, CGI is a much more cost-effective option since you only need a computer to get started and there are no additional costs like studio and equipment rentals.