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Best makeup brushes photography for your e-commerce

Creative product photography of makeup brushes

Take advantage of CGI makeup brushes photography

Every company that manufactures beauty products needs to present itself in the best possible way. And it needs to do so as quickly and efficiently as possible, as this is crucial for attracting customers in such a competitive market. This is where CGI product photography can be the better option compared to traditional studio photography. 

Last week, we were approached by a client from Canada, Ontario, who wanted to take professional product photos of their makeup brushes. After their failed attempts to shoot them with a local photographer, they decided to look online for an alternative. The main goal of their project was to improve their visibility on amazon.com. After a discussion with the client, we decided to use CGI photography because of its obvious advantages. 

No need to ship physical products

One of the most obvious  advantages of CGI for makeup brushes is that there’s no need to ship the physical product to us. Instead, we create a 3D model, apply the materials, and light it. This drastically improves the speed of content delivery and gives you a time and cost advantage over the competition.

makeup brushes photography renderings project and Photoshop work creating infographics for Amazon
Makeup brushes photography renderings project and Photoshop work creating infographics for Amazon

CGI photography is very flexible. We can customize the look of your product to your needs at any stage of production. This means you aren’t limited by manufacturing processes or materials used in your product. We can change the materials (colors), the shape, or any feature of the product at your request. This is difficult to achieve with traditional photography alone.

3D rendering of makeup brushes as creative product photography p
3D rendering of makeup brushes as creative product photography project using CGI method

When working with makeup brushes photography, a lot of attention to detail is required. Computer graphics doesn’t have the limitations of real photography, but maintains the photorealistic precision and accuracy of a real product. Our experts will do their best to create high-quality makeup brush photography that’s indistinguishable from photos taken with a high-end camera, which will positively impact your brand’s status.

Cosmetic makeup photography project created in 3D for e-commerce
Cosmetic makeup photography project created in 3D for e-commerce

We provide high quality product images and can suggest you some cases where our CGI product photography service could help you market your makeup brushes. 

Amazon A+ content

Amazon is a well-known, competitive marketplace. Therefore, it’s crucial to be recognized there in order to attract more customers. Amazon A+ Content allows registered sellers to enhance their product descriptions and page details with high-quality images, videos, and comparison tables. Using CGI makeup brushes photography for Amazon A+ content is beneficial for a few reasons:

Detail look at makeup photography brush hair created in computer using 3D technology
Detail look at makeup photography brush hair created in computer using 3D technology

1) Creating images for Amazon content layout is more forgiving now that we can rearrange products at any time. Change their position, materials and any other feature. You’ve more room for artistic choices to make your product stand out from the rest.

2) You’ll get consistent results that will give your customers confidence in your product.

3) CGI delivers faster results than traditional makeup brush photography, therefore more competitive advantage.

Create high-quality content for your YouTube channel 

Promote your makeup brush set on YouTube. We can essentially take 3D models of your products, animate them, and work with them as if we were filming them in a studio.
Creating different color options and variations in makeup brushes photography is easy
Creating different color options and variations in makeup brushes photography is easy

3D product animation

A great starting point for creating your makeup brushes photography project for your e-commerce store or YouTube channel would be to review products in 3D animations. You can show your products in different scenarios, demonstrate features and characteristics and compare them with other products. We’re always open to your suggestions and ideas you come up with for the clip, but if you’re having a hard time coming up with the best one for you, we can make a sample animation of how we see your product presented. You can also check out our portfolio to get a better understanding of what it would look like.

Details of makeup brushes showing the logo of the product
Details of makeup brushes showing the logo of the product

Video explainers

Another benefit of having your own YouTube channel for your makeup business is that you can create an entire tutorial library to walk your clients through your products. Our brains are simply more familiar with perceiving visual and verbal information than textual information. That’s why many people find it much easier to watch a video tutorial than to read an article with the same amount of practical information.

Photographs of makeup brushes created for Amazon listing
Photographs of makeup brushes created for Amazon listing

Ads and teasers

Nowadays, most video ads are made with CGI, and there’s a reason for that. Complicated camera movements and realistic visual effects are achieved through the use of expensive high-end hardware and equipment, which puts this option out of reach for smaller or developing companies. CGI, on the other hand, doesn’t require as much expensive equipment to create video content of the same quality, but is more flexible to customize and doesn’t require shipping your product.

3d photography project showcasing makeup brushes with packaging and leather bag
3d photography project showcasing makeup brushes with packaging and leather bag

Social Media

Delight your followers with images that help them make the right buying decisions. A strong social media account is an important step if you want to keep up in this competitive market. Almost everyone has a profile on Facebook or an Instagram account. We’re talking billions of people here. 

Single makeup brush with god rays light coming down on the produc
Single makeup brush with god rays light coming down on the produc

Makeup brush photography for Instagram posts and stories

Using CGI photography on social media is a common practice. It’s perfect for creating Instagram posts and stories. People spend a lot of time perfecting their photos to create an Instagram post. With CGI, you can be sure that every image shows your product in the best light and we don’t have to spend a lot of time retouching the image from imperfections. Instagram Stories can be used to tease your product before release, and the best part is that the product can still be in the development stage when we can already finalize the production quality renders (images).
 
Makeup brushes can be rendered into any resolution for absolute detail
Makeup brushes can be rendered into any resolution for absolute detail

 

Beauty influencer marketing

Another way to get more potential customers on social media is to promote yourself to influencers. Just make sure that at least part of their audience would be interested in your product, in our case the best option would be to choose a beauty blogger or Instagram model.

Promote your makeup brand with Facebook ads 

Facebook’s recommendations work well, but if you’re trying to get as many views as possible, you can use Facebook’s built-in ad system to promote your brand in a short time. In this case, the CGI photography approach might also be your first choice due to its speed and customization options.

CGI offers us a whole new level of creative possibilities and doesn’t have the drawbacks of traditional photography, so why not try it out?

Glownique - makeup brushes website
Glownique - makeup brushes website

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