Photography plays a big part in all of our lives, and we’re here to demonstrate it. No matter what you do for a living, we all encounter images that were crafted and edited with precision by a dedicated artist.
As you will see in a moment, today’s topic is makeup brushes photography, and how this small market impacts all of us, without even noticing it.
If you own a business in the beauty niche, or you just love beauty-related products, this blog post is for you – and if you’re here by accident, why not learn valuable information that will help you later?
Now let’s cut the small talk and get to business!
Take advantage of CGI makeup brushes photography
Showcasing quality imagery for your customers is the main aspect that beauty product manufacturers need to understand. When trying to sell in such a saturated market, you have to attract customers faster and more effectively than your competition. This is why CGI product photography is a better option compared to traditional studio photography – it provides a faster way to solve your problems.
Last week, we were approached by a client from Canada, Ontario, who wanted to take professional product photos of their makeup brushes. Having had a poor experience working with local traditional photography studios, they started looking online for an alternative.
It’s easy to lose hope when things don’t go your way, and the time-consuming online searches left them disappointed in the current photography scene. Not long after seeing our vast portfolio, however, they reached out to us.
One of the main goals we helped them achieve was improving their visibility on amazon.com. CGI photography has lots of advantages over other types of image capturing, and this was the factor that made our collaboration with the Canadian beauty brand a fruitful one.
No need to ship physical products
In the fast-paced world we live in, being practical is key. Shipping can take some time that you can otherwise use to your advantage. For example, one of the first benefits of makeup brushes photography is that there’s no need to ship the physical product to us. Instead, we create a 3D model, apply the materials, and light it. This drastically improves the speed of content delivery and gives you a time and cost advantage over the competition.
On the other hand, CGI photography is very flexible. We can customize the look of your product to your needs at any stage of production. This means you aren’t limited by manufacturing processes or materials used in your product. We can change the materials (colors), the shape, or any feature of the product at your request. This is difficult to achieve with traditional photography alone.
When working with makeup brushes photography, a lot of attention to detail is required. Computer graphics don’t have the limitations of real photography but maintain the photorealistic precision and accuracy of a real product. Thanks to that, our experts will create high-quality makeup brush photography that’s indistinguishable from photos taken with a high-end camera, which will positively impact your brand’s status.
On top of providing you with high-quality product images, we can also offer you advice about where and how you should use our CGI photographs, so you can perfectly market your makeup brushes.
Amazon A+ content
Amazon is a well-known, competitive marketplace. Therefore, it’s crucial to be recognized there in order to attract more customers. Amazon A+ Content allows registered sellers to enhance their product descriptions and page details with high-quality images, videos, and comparison tables.
Using CGI makeup brushes photography for Amazon A+ content is beneficial for a few reasons:
1) Creating images for Amazon content layout is more forgiving now that we can rearrange products at any time. Change their position, materials and any other feature. You’ve more room for artistic choices to make your product stand out from the rest.
2) You’ll get consistent results that will give your customers confidence in your product.
3) CGI delivers faster results than traditional makeup brush photography, therefore more competitive advantage.
Create high-quality content for your YouTube channel
Promote your makeup brush set on YouTube. We can essentially take 3D models of your products, animate them, and work with them as if we were filming them in a studio.
3D product animation
With the help of CGI, we will create jaw-dropping 3D animations for your makeup brushes photography project. And the possibilities are endless. From e-commerce websites to YouTube channels, we can produce content for many platforms. You can show your products in different scenarios, demonstrate features and characteristics and compare them with other products.
We’re always open to your suggestions and ideas. However, if you’re having a hard time coming up with scenarios, we can make a sample animation of how we see your product presented. This will give you a better perspective on our creative process. Also, it will help you with content ideas for your following campaigns. To get a better understanding of what we mean, you can always check out our portfolio.
YouTube channels are a great way to showcase your makeup business. A huge upside is that you can introduce potential customers to your products only by creating engaging videos that we prepared for you. It’s like you walk them through an impressive virtual library.
Now you might ask: “Why do I actually need a YouTube channel? Can’t I just only display my products on my website and add a description?”. Actually, you can, but you will see far less engagement and sales. This is because our brains are better at understanding visual or verbal information, rather than large clusters of text. That’s why many people find it much easier to watch a video tutorial than to read an article with the same amount of practical information.
Ads and teasers
Nowadays, most video ads are made with CGI, and there’s a reason for that. Complicated camera movements and realistic visual effects are achieved through the use of expensive high-end hardware and equipment, which puts this option out of reach for smaller or developing companies.
CGI, on the other hand, doesn’t require as much expensive gear to create video content of the same quality, if not better. It is more flexible to customize, and you don’t have to ship over your product, therefore saving you time and money.
Almost everyone has a profile on Facebook or an Instagram account. We’re talking billions of people here. A strong social media account is an important step if you want to keep up in this competitive market.
When you create content for the large number of internet communities, you should strive to delight your followers with images that help them make the right buying decisions.
3 battle proven styles to improve your social media presence
In technical terms, what people would simply refer to as Instagram/ Facebook posts, we would call HERO IMAGES. They are best used in marketing campaigns on social media platforms. People also display these images in the first sections of their website, since they convey a sense of premium quality from the start.
There are 3 types of hero images we mainly produce, and each one has several different uses:
- Minimalistic Style – It’s no wonder that minimalistic images are perfect for e-commerce stores. Most of the time you will see such pictures in online catalogs, where customers can see all the minute details of the product.
- Simple Props Style – If you feel that your current images don’t convey your message as well as you would like them to, it’s time to try using simple props. This type of image is perfect for relaying your story through day-to-day objects.
- Custom Style – After all, CGI offers endless possibilities. Your own imagination is the limit, and we can accommodate any idea you would like us to use.
This is just a brief description of what our services have to offer in terms of quality to your business. Learn more about how you can increase your customer engagement rate by clicking here.
Makeup brush photography for Instagram posts and stories
Using CGI photography on social media is a common practice. It’s perfect for creating engaging and detailed Instagram posts and stories. People spend a lot of time perfecting their photos to create an Instagram post – but you already knew that. Now you need to understand why.
First of all, it’s important to note that CGI doesn’t rely on the weather to get perfect illumination — we can just use the light and shadow from our editing software to achieve that. This is a huge time-saving asset since we don’t have to spend a lot of time retouching the image from imperfections.
In the majority of cases, Instagram stories are used to tease a product just before its release. The best part about this is you can also work with the prototype. The photos and animations can still be in the development stage, and people will not see the difference. This ensures a quicker creative process, allowing us to always finish your projects on time.
Beauty influencer marketing
Never underestimate the power of an influencer, especially in the beauty niche — they’re another useful way to promote your products. The main thing you need to look for before endorsing an internet personality is if their followers coincide with your target audience. When talking about today’s topic (makeup brushes photography), you are better off choosing a beauty blogger or Instagram model.
Promote your makeup brand with Facebook ads
Paid ads are tough to beat — and they’re not stopping anytime soon. Facebook’s recommendations work well, but if you’re trying to reach as many viewers as possible, you should use Facebook’s built-in ad system to promote your brand faster.
CGI means faster photography. Because of that, our approach should also be your first choice due to its speed and customization options.
CGI offers us a whole new level of creative possibilities and doesn’t have the usual drawbacks of traditional photography, so why not try it out?
What type of lighting is best for photographing makeup brushes?
Natural daylight or a soft, diffused artificial light source is best for photographing makeup brushes to ensure accurate color representation and minimal shadows.
How can I make sure that the bristles of the brushes are in focus in the photograph?
You can make sure that the bristles are in focus by using a shallow depth of field, adjusting the aperture accordingly, and focusing on the tips of the bristles.
How do I ensure that the makeup brushes look clean and hygienic in the photographs?
Clean the brushes thoroughly before photography and arrange them in an aesthetically pleasing manner. You can also use lighting and editing techniques to enhance their clean appearance.