The challenge
Ermine, a pastry brand from Saudi Arabia, asked for a 10-second video of its macaron box for the official launch of the product in Saudi Arabia. The packaging is detailed, and the client wanted the video and stills ready to publish the day after their feedback.
A second video followed for the Eid box and a box of 30 pieces. Ermine's team reworked the idea for its whole Eid campaign and asked for the video by Monday, 10 April, the first day of the Eid launch.
The process
For the first video our team modeled and textured the box, with an embossed side logo, while we set up the scenes and cameras. The client's feedback asked for a slower box opening and closing, an extra second when the box closes, less shine on the macarons, more natural lighting and the video in square and 1080 x 1920 sizes. They also asked for a still of a macaron in the air as the Instagram cover. We used a simple props style, with geometric shapes and a background matched to the box.
For the Eid video the client sent their 3ds Max files, which we brought into Blender. We showed the video and images in three background colors so Ermine could match them to the rest of the campaign; they chose the color and asked for the lighting about 10% darker.
The outcome
The first video was rendered on 15 March after a call with the client, together with stills. That afternoon we noticed the packaging underneath showing through in one shot. The client had not spotted it, but we re-rendered the video and stills and updated them the same day.
The Eid video was rendered and delivered on the evening of 10 April.
