The challenge
Landon Le was launching Auroradon, a perfume collection built on astrology: twelve bottles for the zodiac signs plus six named scents, among them Ever After, Etoiles Filantes and Romeo. All 18 share one bottle, with the label between the glass top and the thick glass base.
The brief was broad: white-background shots of every variation, a lineup of the twelve zodiac bottles from Leo to Cancer, a V formation and a circle, floating groups, warm backgrounds with sunlight and caustics, and animations under a starry sky with a shooting star and rock formations. After the first round in April, the look was still far from what Landon had in mind, and his references needed to guide the work more closely.
The process
We built one master bottle from his label files and swapped labels and liquid colors for each variation; one scent has gold glitter mica in the liquid, another a light brown tint. To close the gap on the look, Martin proposed a different way of working: real-time sessions in which Landon watched and directed while our 3D artist changed the scene.
In June we held several of these calls. On 27 June the hero image moved to a darker, gold theme: lights were placed for highlights and shadow, caustics added, a dark area under the cap turned to reflective gold, a red reflection changed to silver, and the top vignette lightened at his request. The Ever After label was chosen and repositioned so it reads clearly. For the animations we kept it simple: several bottles in the same gold setting, a spotlight from the top, dramatic music he picked and no logo.
The outcome
Landon approved the final image on the call, and the animations the same day. The meeting notes record that he liked being part of the real-time changes and found the animations realistic and desirable. Crops for banner, story and square formats were planned for the final output.
The images and animations were rendered and delivered on 30 June 2025.
