What is 3D Product Photography
Do you think you know the benefits of 3D product photography that will impact your business? CGI was first introduced to the public in the form of games and movies, and has been growing in popularity ever since. Thanks to its versatility and the ability to shape reality with your fingertips, people increasingly prefer this type of imagery to traditional alternatives.
This is where 3D product photography comes into play, as it fulfills the desires of every photographer. Usually, there is a clear difference between what you imagined before taking a picture and the final result. Others may not notice it, but you know for sure that you could have done better. With CGI, however, every aspect of photography changes. Now more than ever, you can create your ideal images remotely, with nothing more than a computer and software you can get for free (Quick note: if you want to know which is the best 3D modeling software for you, read our recent blog post here).
Marketing and product photography are heading in the same direction, and with the development of one, the other had to soon follow. It did not take long for marketers to start thinking about the possibility of including 3D product photography as the main visual element in their marketing campaigns. But what’s the main reason it’s so widely used these days? Read on and find out!
Increased engagement and conversion rates
3D product photography helps you better connect with your customers. Since you can control every aspect of your final image, you can now focus on developing a strategy that will increase engagement. Knowing your target audience is crucial because you have a unique opportunity to target them more specifically than ever before. You can do this in a variety of ways by choosing and experimenting with different backgrounds and props.
However, if you are still in the process of creating a buyer persona for your prospects, you can invest your time wisely in that direction with CGI. Instead of wasting all your time on traditional shots, you can leave this matter in experienced hands and focus on other aspects of your business, such as customer engagement.
Another crucial factor about 3D product photography is the high conversion rates it brings you. According to Innovature BPO, about 75% of online shoppers are influenced by product images before they decide to make a purchase. This means that almost all of your marketing budget will be wasted if you do not have high-quality photos that capture perfectly a product’s features. And the best way to do that is to photograph the product in a controlled environment that allows you to clearly convey your message to your customers.
Improved customer experience and satisfaction
Ask yourself, “Would I buy my product?”. To improve your customer’s experience, you need to put yourself in their shoes. You need to understand what they like and dislike, as well as the key factors that drive them to make a purchase decision. One way to appeal to them would be to use 3D product photography.
Thanks to advanced CGI technology, it is no longer a waste of time to photograph products in the traditional way. Especially when you can create lifelike images from the comfort of your own home. By using sophisticated CGI techniques, you can now depict a product’s features with much more attention to detail. You can give your customers a realistic idea of what your product will look like when it arrives at their door. This way you’ll avoid unnecessary complaints and reduce the risk of dissatisfied customers.
Moreover, you can achieve this by using different angles. While traditional photographers have a limited number of shooting angles available, this is not the case with 3D product photography. In CGI software, reality is the way you want it to be because you can shoot images from any angle, without limitations.
Enhanced marketing and branding
Marketing is all about controlling your brand and presenting it in the best light. 3D product photography does basically the same thing, with the only difference being that it focuses only on the visual aspect of marketing. Let us take a look at what exactly makes CGI so special and why you should choose it over traditional product photography:
- Consistency: by simulating every minute aspect in computer software, you can create the perfect brand identity. By strategically placing props or backgrounds in different marketing materials, you can evoke a reaction from your audience. They are more likely to recognize your product and brand if they perceive calculated similarities.
- Flexibility: the world of marketing is rarely constant, and you need to make adjustments. With traditional photography, planning and preparing for a shoot can take a lot of time. For this reason, 3D product photography is a far better alternative, as all the necessary changes are just a click away. Thanks to rapid technological advancements, you can easily change anything you want.
- Cost-effective: why waste your money on traditional shoots? All the planning and hidden costs lead you to spend more than you intended, and that’s rarely the best thing when growing a business. With 3D product photography, everything changes because you only pay for the final images, with no additional fees.
All in all, what should you take home from this article? There are many things to remember, but the most important thing in our eyes is to always be on the lookout for new ways to make the creation process more efficient. Always try to think: How can I do this faster? Or cheaper?
For example, a faster and cheaper way to create images for e-commerce would be 3D product photography. Imagine that all the time you would waste planning and scheduling a traditional photo shoot could be spent on more productive activities. The only time you’d spend is simply taking a few reference images with your smartphone – that would not take more than 15 minutes. Not to mention the overall lower additional costs, such as equipment and renting a studio. With CGI, all you have to think about is the cost of the final image, the way it should be.
What are the benefits of 3D product photography?
The benefits of 3D product photography are centered around saving resources. When you decide on using CGI for your product photography, you will get images and videos faster and cheaper than ever before.
How is 3D product photography different from traditional product photography?
The main difference between traditional and 3D product photography is in the time spent creating your images. CGI is simply faster, so say goodbye to time-wasting thanks to 3D product photography.
What types of products are best suited for 3D product photography?
We can just about recreate any product in a CGI modeling software. However, the absolute best types of products suited to 3D product photography are hard surface products such as jewelry, watches, cosmetics, and perfumes.