What is 3D product video & animation
3D product video and animation are the perfect way to bring your product to life. Whether you’re looking for an outstanding, interactive website banner or videos for your social media, 3D animation will ensure your product rises above the competition, catapulting your brand to success.
How To Prepare Your Project
Do your research
Carrying out effective research is the first vital step that will allow us to get your project off to a great start, executing your vision to perfection. There are a range of platforms that may be useful in your research and when browsing, keep the following questions in mind.
- What is the primary purpose of your product animation?
- Do you need a voiceover for your animation?
- Where is your animation going to be used?
- What style and mood would you like to convey?
Pinterest is a powerful tool, home to a wealth of information and inspiration. It’s free to set up a Pinterest account, through which you can create ‘boards’ full of ideas for your project. Once you have created your mood board on Pinterest, you can easily send over the link to your board, or simply copy the images onto a document.
YouTube & Vimeo
YouTube is perhaps the best platform to turn to for video and animation inspiration. Take a look at a range of ads and videos both within and outside of your niche. Brainstorm ideas until you have a good idea of what you would like your video to look like and how it will stand out within your industry.
Create a brief
Creating a brief for your studio product photography project is important to ensure effective communication throughout the process. A well set out brief allows us to get a more accurate idea of the vision you have in mind, ensuring the project will be executed efficiently and correctly.
Start your project
Submit your brief
Once your brief is completed in whichever format you prefer, the next step is to send it across for review. During this stage, I will take a detailed look through your brief and familiarize myself with your project’s unique needs, before providing an estimate for your bespoke CGI product photography.
Receive price estimate
Your detailed estimate will clearly define not only the approximate overall price for your project, but a proposed timeframe for the work to be completed within. Your estimate will be carefully broken down into sections to help you understand exactly what you will be paying for. If you’re happy, you will be able to approve your quote with the click of a button. Take a look at our sample estimate if you’d like to familiarize yourself with this stage further.
Meet us online
Meeting us online could not be easier. We are available to talk to you from 8 AM – 6 PM, Mon. – Fri. You can schedule your video meeting with us depending on where you are calling from and we can meet online to go through details of your project. See below what time would worked best for you.
Due to the complex nature of our work, I only consider jobs where a deposit is agreed upon and received. The deposit required will typically be 50-100% of your job’s total price, depending on how you want to exchange the files, through out the project. Deposits can be paid via wire payment or bank transfer. I also accept PayPal payment; however this option requires an additional transaction fee which you will find detailed on your invoice.
Our 3D product animation process
Good reference images will lay the foundations for any successful CGI product photography project. Taking proper reference images does not need to be difficult, and can easily be achieved by snapping some shots of your product from a variety of angles. Although it is important that your reference images are of a good quality, there’s no need to worry about perfection; reference images can easily be taken using your smartphone.
3D model as reference
Your manufacturer may already have existing 3D models used in the process of manufacturing your product. Requesting these 3D files can effectively speed up the process of CGI product photography; depending on their suitability, we may be able to use these existing 3D models for your project. Alternatively, they can serve as a great reference for us when creating new ones. Most common 3D files are the following: .3DM .FBX .STL .OBJ .STP or any 3D files they can provide us with.
Send us your product
Alternatively, you may prefer to ship us your products. With CGI product photography, having a physical product is not essential, but is always a bonus. If you would like to send us your product, please use a reputable courier company and send us the tracking number to ensure your product arrives safely. Please also include your return address so we can send your products back to you.
Keep in mind
- Pack your product well to avoid damage
- Use a reputable shipping company
- Send us your tracking number
- Include your return address
Logos, labels and fonts
Send us over your product’s label design and we can add a realistic replica to your 3D model, with no detail being overlooked. We can effectively incorporate everything from your brand’s logo to specific fonts, ensuring your CGI model is as true-to-life as possible.
3D product modeling
If this is our first time working together with the product to be featured in your video or animation, the first step is to create 3D models of your product using your reference images. Alternatively, if the animation is an extension of a previous studio photography or 3D modeling project, we can use the imagery we have already created.
Once we have our 3D models prepared, it’s time to begin working on scene planning. During this stage, we will plan the video or animation’s core goals and finetune the details of each scene including duration, descriptions and any additional information, infographics, sound effects or voice overs.
Product animation involves taking our 3D model and adding dynamic elements, allowing it to move within a carefully planned environment. During this stage, we can adjust aspects like the speed and motion of your product to start curating the precise vision you had in mind.
During this stage, we will use video editing technology to cut your video or animation to perfection. This is also our chance to add sound, voice overs or infographics as required. The video editing stage allows us to perfect those final touches that will make your animation complete.
Sound / Infographics
Adding these elements to your 3D product animation or video is an excellent way to present your key advertising points in an interesting manner. For example, by choosing infographics, you will have the opportunity to tell your story visually, or why not capture the true essence of your product with music, voice over or sound effects?
Various video formats
Having discussed which platforms you require your video or animation for, we can make your final piece available in a range of sizes and formats to fit your unique requirements. Whether you are in need of a square video for Instagram, 16×9 for YouTube or something custom for your website banner, we can ensure your video is the perfect fit. You an also learn more about what video formats we can provide you with.
Download Your Images
Ways to download files
Depending on your preferences, there are two ways in which we can exchange files. If you would like to pay the 100% project fee upfront, we can share high resolution files as we progress through the project. If you would prefer to pay only the deposit 50% before completion of the project, you will be provided with low resolution images throughout for collaboration purposes, and will receive high resolution versions when full payment has been made.
Before the download is registered, all images are copyrighted to me as the creator and proprietor. On receipt of your images, you will become a licensee and are free to use the images freely as you see fit, without constraints.