When planning product photography or animation for your brand, a well-crafted brief is your first step to success. Think of it as your project’s blueprint — it helps us understand exactly what you want to achieve and how we can best help you get there.
Creating a Brief
What is a brief?
- What is your timescale – when do you need your project completed?
- Do you need catalog (white background) images or creative ones as well?
- Where are the images or animations going to be used?
- What is the style or mood you would like to convey?
Summarize your priorities
1. Describe your project needs
Within your brief, aim to provide a succinct overview of your project, making sure to include key details like how many images or animations you require, what feelings you would like to evoke in your audience and what your budget and deadlines are.
2. Have reference images
Regardless of whether you’re opting for studio or CGI project, including some form of reference imagery in your brief is useful. Snapping a few shots of your products will help us get a feel for your project’s key needs. If you’re unsure of how to take reference images, take a look at our step-by-step guide.
Specify your project needs
3. What type of visuals?
Make sure to specify the type of visuals you are looking for. Do you need white background photography for your catalog or website listings, or are you looking for creative CGI photography? Perhaps you would like your products animated for your social media or website banner? Each of these holds a different price point, so it’s useful for us to be aware.
4. How many visuals?
Equally, to produce an accurate quote and proposed timeline for you, it’s important that we know exactly how many creative, white background images or animations you are looking for.
5. Set your mood and style
Including a mood board in your brief is the most effective way to help us get an accurate idea of the vision and mood you have in mind. Pinterest and Instagram are great platforms through which to bookmark your ideas. Collate the images that inspire you within your brief to help us see your ideas from your own perspective.
6. Send us your website
Your website can offer valuable insight into what style will fit best with your brand. If your visuals are to be inserted into your current website, send us a link or screenshots, specifying where you envisage your visuals being integrated. If you are designing a brand-new website, providing us with mockups will be incredibly useful, even if it’s still a work in progress.
7. Have a deadline
Being transparent and informing us of your deadline immediately is very useful, and the further away that deadline is, the better. Executing a studio or CGI modeling project takes time, and it’s always best to get in touch a month or more in advance of your deadline to avoid disappointment.
