Stimulating paint splash effects in 3D for cosmetic products for Shades of London – London, UK
Client: Shades of London
Location: London, UK
Category: CGI, Cosmetics
Date: Jun. 2020
Shades of London, a UK-based cosmetics brand approached me with a clear idea of a creative splashwork design they wanted to achieve for their product imagery.
- Creative concept of paint splash
- Creating different angle views
- Easy color manipulations and having options
- Getting exactly what you want
CGI visualization was the ideal way to bring this concept to life, effectively creating a 3D ‘frozen motion’ effect. This splashwork was repeated from different angles to produce an interesting and eye-catching set of images.
Using CGI was the perfect option here and allowed us to manipulate colours, shading and other features to bring Shades of London’s vision to fruition perfectly.
CGI modelling is an excellent approach for clients who wish to play a larger role in the creative process, or who have a firm vision of what they would like, just as Shades of London did here.
