Adding CGI into the mix for K18 Hair | San Francisco, CA
Here yet another productive collaboration between the K18 Hair creative team from San Francisco, California and Welpix from Slovakia, Europe. CGI technology allowed us once again to work remotely and deliver exceptional results for this great looking brand while exploring new creative possibilities for their product’s latest visuals.
As the brand’s visual identity lies in its simplicity and vivid colors to differentiate itself. We spent a great deal of time making sure that products are presented according to their brand manual. Taking advantage of 3D technology and combining it with existing strong web presence makes this product line a true e-commerce hero.
Finally, after we were all satisfied with the results we took three existing creative concepts and animated them for even better impact via the social media channels and the website. Product animation is a great way to differentiate yourself and taking that extra step towards being really seen and recognized in the ever-growing sea of competition.
We used CGI photography techniques for both the catalog images (on pure white background) as well as those with color backgrounds with shadows. All that for the purpose of matching the brand’s visual identity on the website. Second, we created a set of creative hero images introducing the product to the website visitors and online audience.
“We had a great experience working with Welpix on our first set of CGI product images & animations. Highly recommend them for their professionalism, quality and customer service. They accommodated all of our edits & made sure they delivered exactly what we were looking for. Process was smooth from start to finish!„
Video case study
Take a look at this video case study we’ve prepared where we explain the whole process and what we did for the K18 hair brand’s products.
About the K18 Hair brand
Hair like new no matter what you put it through. K18 Peptide™ – the breakthrough molecule haircare. Clinically proven to reverse damage in 4 minutes. Soft, smooth, strong, bouncy hair that feels like new.