Helping Boss Coffee expanding to US market with CGI photography | Tokyo
Collaborating with someone closer to the market which you want to enter can be the key to an effective marketing campaign. For this project, BOSS coffee from Japan, and our team from Europe came together to capture the US market. CGI technology allowed us to deliver outstanding results for our client without even touching the product itself.
What makes this project stand out, is that we put up an entire marketing campaign using only CGI photographs and videos. Since this is a Japanese product, we were able to showcase its origin by pairing it with Japan’s iconic Sakura tree and its signature art form, Origami. In an effective campaign, you don’t say much about your product, you help the consumers connect the dots.
We used CGI to create the images for their website and Amazon store. This allows us to easily make any changes that the client might want, without having to schedule a new shoot, saving us and our client precious time. Thanks to CGI we were able to explore new ways to capture consumer’s attention.
One of the most effective types of visual content is video. It really helps capture the consumer’s attention and, paired with the correct sound, can do wonders for your product. 3D animation also allowed us to get very creative, creating a campaign that sets our client apart from the thousands of coffee products in the US market.
Boss Coffee campaign video
Mochi is a Japanese rice cake that is made of mochigome, a short-grained glutinous rice. Preparation is a meticulous ceremony called ‘Mochitsuki’ where the rice is pounded into a paste and moulded into shape. It takes extreme energy and focus, and that is why the best Mochitsuki-Masters rely on Suntory BOSS Coffee.